Daniel Cox Signs With Hungry Man

Hungry Man has welcomed director Daniel Cox to their roster. After catching an interview of Cox on CNN, where he chatted about his recent PSA "Embrace Life," Hungry Man was determined to meet the man behind the vision and have him join their roster. After learning that the Sussex Safer Roads Partnership was looking to produce a PSA with a positive message, as both Writer and Director, Cox stepped in and created one of the most successful road safety spots. First shown in the local Sussex area in January, the spot shortly became an international phenomenon gaining over a million YouTube views in its first two weeks and now hitting over 8 million on YouTube alone, and over 10 million combined. The film, praised for its beauty and emotional impact has been seen in over 150 countries and received a Bronze Lion at Cannes, a Gold at the New York International Advertising Awards in Shanghai, and was also a finalist in the CIHT Road Safety Award show. "I'm delighted to join the Hungry Man team. I've long admired their fantastic work and creativity and I'm looking forward to the exciting times ahead,” states Cox.

 

Published 7/2/10