Da Vinci's Amazon cheat code
This new spot imagines how Leonardo Da Vinci would have soared to even greater heights has Amazon Business been around to help.
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Credits
powered by
- Agency Joint/London
- Production Company Stink/UK
- Director Traktor
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Credits
powered by
- Agency Joint/London
- Production Company Stink/UK
- Director Traktor
- Editorial Final Cut/London
- Post Production Rascal Post Production
- Sound Wave Studios/London
- Music Finger Music/London
- Chief Creative Officer Algy Sharman
- Head of Production (HP) Claudio Gorini
- Producer Kate Grenfell
- Creative Steve Wioland
- Creative Matt Woolner
- Creative Gary Anderson
- Creative Michael Durban
- Editor David Webb
- Editor Lucy Berry
- Post Production Markus Lundqvist | (Creative Director)
- Sound Designer Tony Rapaccioli
Credits
powered by
- Agency Joint/London
- Production Company Stink/UK
- Director Traktor
- Editorial Final Cut/London
- Post Production Rascal Post Production
- Sound Wave Studios/London
- Music Finger Music/London
- Chief Creative Officer Algy Sharman
- Head of Production (HP) Claudio Gorini
- Producer Kate Grenfell
- Creative Steve Wioland
- Creative Matt Woolner
- Creative Gary Anderson
- Creative Michael Durban
- Editor David Webb
- Editor Lucy Berry
- Post Production Markus Lundqvist | (Creative Director)
- Sound Designer Tony Rapaccioli
This new spot from Joint London shows how world famous inventor Leonardo Da Vinci would have made light work of admin if he'd have had access to Amazon Business, a tool which which would have helped him reach new business heights.
The 40-second spot brings to life a fantastical tale of Da Vinci finally getting his ideas off the ground with help from Smart Business Buying solutions. Set in renaissance Florence to the track Let Me Blow Ya Mind by Eve, this imaginative spot showcases how the business tool can help companies of all sizes focus on what they do best — grow their business.
Directed by Traktor through Stink London, with post production by Rascal, the commercial brings to life 15th century Florence while highlighting Amazon Business's practical benefits. From flying through ideas for inventions to flying through his paperwork, Da Vinci demonstrates the versatility and ease of using the tool in his work life to streamline operations.
"It has been great to work with the team at Amazon Business again," said Algy Sharman, Chief Creative Officer at Joint, "The idea that Leonardo Da Vinci could see his inventions come to life is such a fun one, and it was a joy to see it come together."
