CZAR Amsterdam creates emotional commercial for Volkswagen

Produced by CZAR Amsterdam, the spot takes viewers on an emotional journey as it cleverly tackles the bittersweet reality that can come from replacing your old Volkswagen with a newer model.

Directed by Bart Timmer, who is renowned for his comedic genius, the commercial kicks off in what appears to be a gloomy and rainy scenario fit for a rom-com breakup scene. The downpour, the melancholic music, and our protagonist's heart-wrenching sobs set the stage for a tear-jerking moment. However, as the story unfolds, viewers quickly realise that this isn't a story of lost love but a humorous farewell to an old friend, their trusty Volkswagen.

Bart Timmer's signature comedic touch shines through as the spot skillfully navigates the character's over-the-top emotional response to parting ways with his beloved car. The genius lies in Timmer's ability to juxtapose the seemingly dire situation with humour, perfectly capturing the ad’s tagline: “The only downside to a new Volkswagen is saying goodbye to your old one.”