Currys PC World Launches New Football Ad Campaign To Support 'Get Your Tv For Free' Giveaway
The spot was produced by HunkyDory Films.
Currys PC World launches its latest multi-million-pound advertising campaign in support of its new ‘Get Your TV For Free’ giveaway, and its best ever range of TVs. Designed to capture the excitement ahead of a football-filled summer, the campaign kicks off with a series of TV ads before appearing in press, social media and out-of-home.
The ad, shot in the style of a post-match interview, depicts a Currys PC World employee being interviewed about his team’s hard work in training clearly paying off on the shop floor after a big day assisting Currys PC World shoppers with their TV purchases. The ad also covers Currys PC World’s new ‘Get Your TV For Free’ promotion, running between 9th May and 26th June, where 1 in 20 shoppers buying a 55 inch or above TV will get it for free.
The TV ad is also joined on the field by a social campaign fronted by comedy superstars Mark Watson and Omid Djalili. The duo star in a range of five social videos as comedy commentators, putting their twist on traditional football commentating on customers getting their perfect television in store. The videos also feature unexpected moments like an energetic couple zorb‐footballing around the store, a duo of warring mascots, a noise‐loving superfan and a pair of cheeky streakers.
The spot was produced by HunkyDory Films.
The campaign was built with creative agency AMV BBDO, media agency Blue 449 and word of mouth agency 1000heads to feature TV spots, and a supporting social media campaign featuring comedians Omid Djalili and Mark Watson.
