CrowdStrike takes on history’s most infamous breach
The landmark ad brings Protection That Powers You campaign to over 100 million viewers.
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CrowdStrike have debuted a new commercial, the cybersecurity leader’s first ad during the Big Game.
Leveraging the powerful reach of one of the world’s largest stages, the company is bringing its Protection That Powers You campaign to over 100 million viewers at a time when the threat and impacts of cyberattacks are more pervasive than ever.
“Our commercial during the Big Game puts a modern lens on the story of the Trojan Horse, the most infamous breach in history that should have been stopped,” said CrowdStrike chief marketing officer, Jennifer Johnson.
“Centuries later, our mission at CrowdStrike remains the same: to stop breaches. Behind every cyberattack is a human adversary, and we pioneered the adversary-focused approach to cybersecurity to protect every organisation on the planet against the most sophisticated attacks. Cybersecurity is a must-have investment for every organisation and CrowdStrike stops breaches so our customers can power their businesses forward. The Big Game is an iconic stage and the perfect platform to share our brand promise of delivering Protection that Powers You to the world.”
Credits
powered by
- Agency Client Direct
- Production Company RadicalMedia/USA
- Director Tarsem
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Credits
powered by
- Agency Client Direct
- Production Company RadicalMedia/USA
- Director Tarsem
- Executive Producer Frank Scherma
- Editing Union Editorial/Austin
- Executive Producer Vicki Russell / (Executive Producer)
- VFX Framestore/Los Angeles
- Creative Director Martin Lazaro
- VFX Supervisor Mark Casey
- Executive VFX Producer Dan Roberts / (Executive VFX Producer)
- Director of Production Carla Attanasio
- Color Company 3/Los Angeles
- Colorist Jill Bogdanowicz
- Senior Color Producer Matt Moran
- Music Songs for Film & T.V.
- Music Supervisor David Fisher
- Sound Design Howdy Sound
- Sound Designer Dusty Albertz
- Audio Mix Lime Studios
- Audio Mixer Zac Fisher
- Executive Producer Susie Boyajan
- Line Producer Dominic Wilcox
- DP Colin Watkinson
- Production Designer Ged Clarke
- Editor John Bradley
- Associate Creative Director Allie Kohr
- Creative Director Jeff Gelberg
- Executive Creative Director Doug Finelli
- Producer Brian Kimmel
Credits
powered by
- Agency Client Direct
- Production Company RadicalMedia/USA
- Director Tarsem
- Executive Producer Frank Scherma
- Editing Union Editorial/Austin
- Executive Producer Vicki Russell / (Executive Producer)
- VFX Framestore/Los Angeles
- Creative Director Martin Lazaro
- VFX Supervisor Mark Casey
- Executive VFX Producer Dan Roberts / (Executive VFX Producer)
- Director of Production Carla Attanasio
- Color Company 3/Los Angeles
- Colorist Jill Bogdanowicz
- Senior Color Producer Matt Moran
- Music Songs for Film & T.V.
- Music Supervisor David Fisher
- Sound Design Howdy Sound
- Sound Designer Dusty Albertz
- Audio Mix Lime Studios
- Audio Mixer Zac Fisher
- Executive Producer Susie Boyajan
- Line Producer Dominic Wilcox
- DP Colin Watkinson
- Production Designer Ged Clarke
- Editor John Bradley
- Associate Creative Director Allie Kohr
- Creative Director Jeff Gelberg
- Executive Creative Director Doug Finelli
- Producer Brian Kimmel
Headquartered in the U.S. with operations across the globe, CrowdStrike is one of the fastest growing and most innovative security companies in the world with more than $2.3 billion in annual recurring revenue (ARR) and over 20,000 customers ranging from small businesses to leading global brands and government entities. The company’s market-defining CrowdStrike Falcon platform, elite incident response and services, and renowned cyber threat intelligence team have made CrowdStrike one of the most trusted brands in cybersecurity. Today, over half of the Fortune 500, more than 25% of the Global 2000 and two-thirds of the Fortune 100 rely on CrowdStrike to protect them against a growing and increasingly sophisticated set of eCrime, nation-state and hacktivist adversaries.
The 30 second commercial, produced in-house by CrowdStrike in collaboration with leading players Framestore, RadicalMedia, and Union, aired before the halftime show.
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