CrowdStrike takes on history’s most infamous breach

CrowdStrike have debuted a new commercial, the cybersecurity leader’s first ad during the Big Game.

Leveraging the powerful reach of one of the world’s largest stages, the company is bringing its Protection That Powers You campaign to over 100 million viewers at a time when the threat and impacts of cyberattacks are more pervasive than ever.

“Our commercial during the Big Game puts a modern lens on the story of the Trojan Horse, the most infamous breach in history that should have been stopped,” said CrowdStrike chief marketing officer, Jennifer Johnson.

“Centuries later, our mission at CrowdStrike remains the same: to stop breaches. Behind every cyberattack is a human adversary, and we pioneered the adversary-focused approach to cybersecurity to protect every organisation on the planet against the most sophisticated attacks. Cybersecurity is a must-have investment for every organisation and CrowdStrike stops breaches so our customers can power their businesses forward. The Big Game is an iconic stage and the perfect platform to share our brand promise of delivering Protection that Powers You to the world.”

Crowdstrike – Crowdstrike Troy

Credits

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Agency Client Direct
Production Company RadicalMedia/USA
Director Tarsem

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Credits

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Agency Client Direct
Production Company RadicalMedia/USA
Director Tarsem
Executive Producer Frank Scherma
Editing Union Editorial/Austin
Executive Producer Vicki Russell / (Executive Producer)
VFX Framestore/Los Angeles
Creative Director Martin Lazaro

VFX Supervisor Mark Casey
Executive VFX Producer Dan Roberts / (Executive VFX Producer)
Director of Production Carla Attanasio
Color Company 3/Los Angeles
Colorist Jill Bogdanowicz
Senior Color Producer Matt Moran
Music Songs for Film & T.V.
Music Supervisor David Fisher

Sound Design Howdy Sound
Sound Designer Dusty Albertz
Audio Mix Lime Studios
Audio Mixer Zac Fisher
Executive Producer Susie Boyajan
Line Producer Dominic Wilcox
DP Colin Watkinson
Production Designer Ged Clarke

Editor John Bradley
Associate Creative Director Allie Kohr
Creative Director Jeff Gelberg
Executive Creative Director Doug Finelli
Producer Brian Kimmel

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Headquartered in the U.S. with operations across the globe, CrowdStrike is one of the fastest growing and most innovative security companies in the world with more than $2.3 billion in annual recurring revenue (ARR) and over 20,000 customers ranging from small businesses to leading global brands and government entities. The company’s market-defining CrowdStrike Falcon platform, elite incident response and services, and renowned cyber threat intelligence team have made CrowdStrike one of the most trusted brands in cybersecurity. Today, over half of the Fortune 500, more than 25% of the Global 2000 and two-thirds of the Fortune 100 rely on CrowdStrike to protect them against a growing and increasingly sophisticated set of eCrime, nation-state and hacktivist adversaries.

The 30 second commercial, produced in-house by CrowdStrike in collaboration with leading players Framestore, RadicalMedia, and Union, aired before the halftime show.