Alkemy X teams up with Hoosier Lottery
Hoosier Lottery to let winnings run wild on Super Bowl ad.
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Award-winning global entertainment company Alkemy X teams up with Nashville-based agency The Buntin Group to let winnings run wild in a colourful new Super Bowl spot for Hoosier Lottery.
The spot, co-directed by Rupert Cresswell and Rob Shaw, transforms the Wild Multiplier scratch-offs into origami animals leaping off the cards and into the wilderness. The enlivened paper creatures, designed by Art Director Christine Lim, break free in a park, delighting and surprising nature dwellers as they race toward their scratch-off wins.
The spot follows Alkemy X’s 2022 big game day spot for Headspace starring John Legend, showcasing the international superstar’s audio stories with the meditation app.
Credits
powered by
- Agency Buntin Group/Nashville
- Production Company ALKEMY X
- Director Rupert Cresswell
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Credits
powered by
- Agency Buntin Group/Nashville
- Production Company ALKEMY X
- Director Rupert Cresswell
- Executive Producer Jim Huie
- Executive Producer Sue Fallon
- Art Director Christine Lim
- Post Production/Animation ALKEMY X
- Art Director McKenzie Estes
- Director Rob Shaw
- Producer Robert D'Esposito
- Editor Scott Graves
- Chief Creative Officer Dave Damman
- Copywriter Sam Hazelfeldt
- HP Danielle Keenan
- Senior Producer Pat Haertel
Credits
powered by
- Agency Buntin Group/Nashville
- Production Company ALKEMY X
- Director Rupert Cresswell
- Executive Producer Jim Huie
- Executive Producer Sue Fallon
- Art Director Christine Lim
- Post Production/Animation ALKEMY X
- Art Director McKenzie Estes
- Director Rob Shaw
- Producer Robert D'Esposito
- Editor Scott Graves
- Chief Creative Officer Dave Damman
- Copywriter Sam Hazelfeldt
- HP Danielle Keenan
- Senior Producer Pat Haertel
