Crouching tiger, hidden gum disease
Dental care brand Parodontax releases a slick martial arts themed spot that shows how spitting blood needs to be addressed.
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Credits
View on- Agency Grey/London
- Production Company Riff Raff
- Director Finn Keenan
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Credits
View on- Agency Grey/London
- Production Company Riff Raff
- Director Finn Keenan
- Production Agency Publicis Production/London
- Editing Trim
- Post Production/Color/VFX Harbor Picture Company/UK
- Sound Factory Studios/London
- Music Supervision The Hogan
- Production Services Solent Film
- Chief Creative Officer Helen Rhodes
- Creative Director Russell Garn
- Associate Creative Director Alex J. Mawby
- Associate Creative Director Ben Lambert
- Producer Adam Walker
- Assistant Producer Albin Ternblad
- Owner Matthew Fone
- Executive Producer/Managing Partner Natalie Arnett
- Producer Kate Brady
- Production Designer Momchil Tasev
- Production Designer Alexander Yanev
- DP Arnau Valls Colomer
- Post Producer Tatyana Alexandra
- Editor Ross Hallard
- Post Producer Sarah Maerz
- VFX Creative Director Fergal Hendrick
- Colorist Alex Gregory
- Senior Audio Producer Olivia Endersby
- Sound Designer/Audio Mixer Anthony Moore
- Production Services Managing Director Alex Momchev
- Production Services Producer Petra Trendafilova
- Casting Director Sophie North
Show full credits
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Credits
powered by- Agency Grey/London
- Production Company Riff Raff
- Director Finn Keenan
- Production Agency Publicis Production/London
- Editing Trim
- Post Production/Color/VFX Harbor Picture Company/UK
- Sound Factory Studios/London
- Music Supervision The Hogan
- Production Services Solent Film
- Chief Creative Officer Helen Rhodes
- Creative Director Russell Garn
- Associate Creative Director Alex J. Mawby
- Associate Creative Director Ben Lambert
- Producer Adam Walker
- Assistant Producer Albin Ternblad
- Owner Matthew Fone
- Executive Producer/Managing Partner Natalie Arnett
- Producer Kate Brady
- Production Designer Momchil Tasev
- Production Designer Alexander Yanev
- DP Arnau Valls Colomer
- Post Producer Tatyana Alexandra
- Editor Ross Hallard
- Post Producer Sarah Maerz
- VFX Creative Director Fergal Hendrick
- Colorist Alex Gregory
- Senior Audio Producer Olivia Endersby
- Sound Designer/Audio Mixer Anthony Moore
- Production Services Managing Director Alex Momchev
- Production Services Producer Petra Trendafilova
- Casting Director Sophie North
Created by Grey London, this humorous action-packed campaign for Parodontax repurposes the spectacle of martial arts cinema to drive awareness of gum health.
Directed by award-winning Irish director Finn Keenan through RiffRaff Films the spot sees a woman’s early morning brushing routine escalate to a highly choreographed showdown at the pharmacy – complete with a dental floss lasso, toothpick missiles and toothbrush swords – ending in a tense standoff over the last tube of Parodontax toothpaste.
