Cricket Wireless' new campaign with ARGONAUT
Cricket Wireless' new campaign presents monster trucks, Teddy Puppies and Bundle-ievable deals.
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Working with creative agency ARGONAUT, the telecoms brand, Cricket Wireless has developed three new TV spots.
With nationwide 5G now offered on all Cricket plans the brand uses a monster truck launching off a ramp in its first spot, representing the service’s power, with Cricket character Chip and a friend in the front seat.
In the second spot, Chip returns with character Dusty to dish on the $60 unlimited plan – which boasts a bundle including an HBO Max subscription and so much more – and assures passerby it’s not “unbelievable,” it’s Bundle-ievable.
Vince Lim, Executive Creative Director for ARGONAUT commented: “Our creative challenge was to continue building on the themes of quality and value Cricket provides, while leaning into the brand ethos of ‘Stress Less. Smile More’ and ensuring the work feels unique and meaningful to both the brand and its customers."
Cricket Wireless – 5G Power
Cricket Wireless – Bundle-ievable
Cricket Wireless – Teddy Puppies
