Creators get awesome with Samsung
Pulling in filmmaking communities from around the world, the mobile brand's latest Awesome is for everyone campaign put the snazzy tech in the hands of content pioneers.
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Credits
powered by
- Agency Wieden + Kennedy/Amsterdam
- Production Company Stink/UK
- Director Felix Brady
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Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Wieden + Kennedy/Amsterdam
- Production Company Stink/UK
- Director Felix Brady
- Executive Creative Director Eric Quennoy
- Executive Creative Director Mark Bernath
- Creative Director Daniel Schaefer
- Creative Director Szymon Rose
- Creative Director Hannah Smit
- Copywriter Edouard Olhagaray
- Copywriter Chris Taylor
- Art Director Riccardo Rachello
Credits
powered by
- Agency Wieden + Kennedy/Amsterdam
- Production Company Stink/UK
- Director Felix Brady
- Executive Creative Director Eric Quennoy
- Executive Creative Director Mark Bernath
- Creative Director Daniel Schaefer
- Creative Director Szymon Rose
- Creative Director Hannah Smit
- Copywriter Edouard Olhagaray
- Copywriter Chris Taylor
- Art Director Riccardo Rachello
We can all take pretty snaps and neat home-movies on our handheld devices nowadays, but creating 'awesome' is normally tough to achieve.
Utilising the skills of filmmaking communities from around the world that make doing just that look easy is Samsung and creative agency Wieden+Kennedy Amsterdam's latest campaign under the Awesome is for everyone platform, showing off the nifty tech and multitude of lenses in the pocket marvels.
This time, for the Official Launch film directed by Stink Films' Felix Brady, the stars are both the phone and the people holding it, flying through a terrifically edited mosaic of creators including Bangkok tattoo artist Parangew, Jonathan Neguebites dancing on a beach in Rio, twins rap duo Ain't Afraid in Michigan, the Nigeria's first skate crew Wafflesncream, Vogue choreographer Alina Ryzhkova in snowy Kiev, Kurdish-British model and activist Deba, and more.
Credits
powered by
- Agency Wieden + Kennedy/Amsterdam
- Production Company Stink/UK
- Director Felix Brady
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Wieden + Kennedy/Amsterdam
- Production Company Stink/UK
- Director Felix Brady
- Executive Creative Director Eric Quennoy
- Executive Creative Director Mark Bernath
- Creative Director Daniel Schaefer
- Creative Director Szymon Rose
- Creative Director Hannah Smit
- Copywriter Edouard Olhagaray
- Copywriter Chris Taylor
- Art Director Riccardo Rachello
Credits
powered by
- Agency Wieden + Kennedy/Amsterdam
- Production Company Stink/UK
- Director Felix Brady
- Executive Creative Director Eric Quennoy
- Executive Creative Director Mark Bernath
- Creative Director Daniel Schaefer
- Creative Director Szymon Rose
- Creative Director Hannah Smit
- Copywriter Edouard Olhagaray
- Copywriter Chris Taylor
- Art Director Riccardo Rachello
The spot is accompanied by an additional anthem film, Why Galaxy A, again directed by Brady, which takes us through a global choir of creators showing what they can do with a Galaxy A in hand.
The campaign is also supported by elaborate Official Introduction Films from RadicalMedia's Jonas & Julien, that dive into the great new features of the newest Galaxy A72, A52/A52 5G and A32 that will help creators build and participate in global culture.
Hawaii-based MaysMemes lends her oversized jackets to show off the display while Hydroman, an underwater dancer from India demonstrates the new water resistance feature.
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Credits
powered by
- Agency Wieden + Kennedy/Amsterdam
- Production Company RadicalMedia/London
- Director Jonas & Julien
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Wieden + Kennedy/Amsterdam
- Production Company RadicalMedia/London
- Director Jonas & Julien
- Executive Creative Director Eric Quennoy
- Executive Creative Director Mark Bernath
- Creative Director Daniel Schaefer
- Creative Director Szymon Rose
- Creative Director Hannah Smit
- Copywriter Edouard Olhagaray
- Copywriter Chris Taylor
- Art Director Riccardo Rachello
Credits
powered by
- Agency Wieden + Kennedy/Amsterdam
- Production Company RadicalMedia/London
- Director Jonas & Julien
- Executive Creative Director Eric Quennoy
- Executive Creative Director Mark Bernath
- Creative Director Daniel Schaefer
- Creative Director Szymon Rose
- Creative Director Hannah Smit
- Copywriter Edouard Olhagaray
- Copywriter Chris Taylor
- Art Director Riccardo Rachello
"Gen Z is potentially one of the most creative generations in human history," comments Matthew Leem, Vice President of Samsung Mobile Marketing. "These social savvy creators leverage their smartphone as a tool to turn their ideas and passions into reality and share them with the world. When armed with the right technology, their creativity is endless."
Blake Harrop, W+K Amsterdam Managing Director, adds: “We’re always inspired by the way that people around the world use technology in awesomely creative ways, and Samsung’s Galaxy A devices really represent that global creative culture.
"Our team hails from Russia, Zimbabwe, UK, USA, Spain, Germany, Italy, Morocco, Canada, Singapore, the Netherlands and France, so we quickly realized there were many different cultures we wanted to celebrate in this work.”
