Creative Planning vs. cautionary tales

The new campaign for Creative Planning Works For Me speaks directly to the lack of transparency in the wealth management industry through a series of bizarre situations.

Creative Planning – Works For Me

Credits

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Agency The Richards Group, Inc.
Production Company MJZ
Director Perlorian Brothers

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Credits

powered by

Agency The Richards Group, Inc.
Production Company MJZ
Director Perlorian Brothers
Copywriter Mike Bales
Art Director Shane Altman
Producer JR Dixon
Creative Director Shane Altman
Creative Director Mike Bales

Editor Logan Hefflefinger
Producer Kendall Kendall
Executive Producer Jessica Berry
Colorist Neil Anderson
Online Dan Margules
Motion Graphic Designer Seth Olson
Audio Engineer Scottie Richardson

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Ill-fitting suits, snake oil doctors, and other less-than-appetizing offerings are at the center of the comedic campaign edited by Lucky Post’s Logan Hefflefinger and directed by MJZ’s The Perlorian Brothers for The Richards Group.

From concept to casting these delightfully cringe-worthy movie moments deftly highlight how financial advisors should focus on their clients’ best interests, not shifty sales.