Creating a new Paradigm for imagination
This short, animated spot features Will Smith, fully digitized, in a surrealist spectacle that encourages people to stay inside and keep dreaming.
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Credits
powered by
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- Production Company La Pac
- Director Quentin Deronzier
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Credits
powered by
- Production Company La Pac
- Director Quentin Deronzier
- Writer Dimitri Hekimian
- Talent Will Smith / (Talent)
Credits
powered by
- Production Company La Pac
- Director Quentin Deronzier
- Writer Dimitri Hekimian
- Talent Will Smith / (Talent)
Produced by La Pac, this graphic and imaginative piece is an escapist fantasy into a light and whimsical world surrounded by roses and blue skies.
Will Smith stands in a square as the camera moves in circles. He takes off towards building and as he jumps through the window, turning amid the broken glass. Immediately we see that he’s been transported through the looking glass, into a valley of doves and flowers. The trippy visuals are beautifully gradiated and vibrant, a strange background that truly is in another world.
Without overt messaging or sanctimony, Paradigm is a mind-bending animated spectacle that delivers a message without preaching. Directed by Quentin Deronzier and commissioned by Will Smith, the film is an imaginative bloom of beauty.
