Coldplay brings wondrous whimsy to life

Coldplay has released the video for their track Champion Of The World, which is taken from their album, Everyday Life.

Directed by Cloé Bailly through Caviar, the promo explores the imagination of a lonely and misunderstood boy - played by lead singer, Chris Martin - who finds shelter in his own dreams. 

With every situation and emotion distorted by his fantasy, we are taken on a beautiful journey between reality and imagination, one during which whimsy and enchantment reigns supreme. 

“It’s about this magic power kids have to switch off from reality and jump into their own world, especially when having to cope with pain," explains Bailly. "It’s a timeless story about feeling out of place and not fitting in, and how this feeling can be the source of infinite creativity and an endless drive in life. It’s been such an honour to work with Coldplay. They have been so trusting on set and I am super grateful for them respecting me artistically in the making of this video.”