Coinbase backs a shared karaoke experience
The crypto platform encourages a nationwide singalong in this bold and brilliant Super Bowl spot from Isle Of Any.
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Credits
View on- Agency Isle of Any
- Production Company Daisy Chain Studio
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Credits
View on- Agency Isle of Any
- Production Company Daisy Chain Studio
- Editing Cartel
- Post Producer Savannah Cannistraro
- Editor Leo Scott
- Audio Post Wave Studios/USA
- Executive Audio Producer Vicky Ferraro
- Audio Mixer Aaron Reynolds
- Music Walker
- Executive Music Producer Dottie Scharr
- Music Creative Director Sara Matarazzo
- Music Creative Director Stephanie Pigott
- Chief Creative Officer/Founder Laurie Howell
- Chief Creative Officer/Founder Toby Treyer-Evans
- Design Lead Melanie Reichert
- Creative Andreas Karlsson
- Creative Noah Bramme
- Executive Producer Topher Cochrane
- Executive Producer Mateus DeFaria
- Creative Director/Co-Founder Harry Butt
- Creative Director/Co-Founder Connor Campbell
- Producer Verity Morris
- Producer Jay White
- Editor Tony Wang
- Animator Adam Lee
- Song "Everybody (Backstreet's Back)" Backstreet Boys
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Credits
powered by- Agency Isle of Any
- Production Company Daisy Chain Studio
- Editing Cartel
- Post Producer Savannah Cannistraro
- Editor Leo Scott
- Audio Post Wave Studios/USA
- Executive Audio Producer Vicky Ferraro
- Audio Mixer Aaron Reynolds
- Music Walker
- Executive Music Producer Dottie Scharr
- Music Creative Director Sara Matarazzo
- Music Creative Director Stephanie Pigott
- Chief Creative Officer/Founder Laurie Howell
- Chief Creative Officer/Founder Toby Treyer-Evans
- Design Lead Melanie Reichert
- Creative Andreas Karlsson
- Creative Noah Bramme
- Executive Producer Topher Cochrane
- Executive Producer Mateus DeFaria
- Creative Director/Co-Founder Harry Butt
- Creative Director/Co-Founder Connor Campbell
- Producer Verity Morris
- Producer Jay White
- Editor Tony Wang
- Animator Adam Lee
- Song "Everybody (Backstreet's Back)" Backstreet Boys
After bemusing the Super Bowl audience in 2022 with a low-key QR bouncing around the screen, crypto platform Coinbase is back at the Big Game, and now it wants EVERYBODY to rock their body right.
Powering in mid-game, Everybody Coinbase eschewed the convention of big celebs and hyper-budgets to deliver a gloriously old-school, 90s-esque karaoke experience.
Created by Isle Of Any, the genius of the film is that it takes the once-per-year communal uniqueness of the Super Bowl and exploits it, resulting in (we hope) living rooms and bars busting with song.
Aided by the smart decision to use a genuine backing track as the music and relishing the simplistic visuals - rather than a subtitled music video or something with more conventional flair - this bold move is an absolute high point of the commercial event.
