Coi Leray get's loud in new promo
Kajal directs rapper Coi Leray and women’s football star Trinity Rodman in Get Loud a music video presented by Bose.
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Coi Leray has released her new album, Coi, and simultaneously launched the video for Get Loud, featuring a cameo by US Women’s National Team player Trinity Rodman.
The video, directed by Kajal and produced by Fela, comes ahead of July’s FIFA Women’s World Cup. The audacious and inspiring Leray raps with her signature blend of high energy, youthfulness, and fun, across stoops, locker rooms, and soccer fields lit by table lamps. Overall, the combination of grit and glamour adds up to a dynamic video that is visually rich and full of style.
Kajal’s artistic direction allows the vibrancy of the womens’ community and the featured dancers to shine, with sport and music blending together seamlessly. In these two worlds of artistry and athleticism women are seeing more opportunities and influencing culture like never before. Celebrating this, the dynamic film integrates branded elements subtly, with Bose stepping back and allowing Leray and Rodman to take the spotlight.
Credits
powered by
- Agency We Are Social/Toronto
- Production Company Fela
- Director Kajal Patel
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Credits
powered by
- Agency We Are Social/Toronto
- Production Company Fela
- Director Kajal Patel
- Executive Producer Taj Critchlow
- Executive Producer Fuliane Petikyan
- Chief Operating Officer Dean Rosen
- Head of Production Amir Karimi
- Visual Effects Cameo FX
- VFX Sergii Mashevskyi
- Producer Mikayla Fasullo
- DP Daniel Vignal
- Production Designer Roxy Martinez Michaud
- Editor Gianluigi Carella
- Assistant Editor Loren Creer
- Colorist Josh Bohoskey
Credits
powered by
- Agency We Are Social/Toronto
- Production Company Fela
- Director Kajal Patel
- Executive Producer Taj Critchlow
- Executive Producer Fuliane Petikyan
- Chief Operating Officer Dean Rosen
- Head of Production Amir Karimi
- Visual Effects Cameo FX
- VFX Sergii Mashevskyi
- Producer Mikayla Fasullo
- DP Daniel Vignal
- Production Designer Roxy Martinez Michaud
- Editor Gianluigi Carella
- Assistant Editor Loren Creer
- Colorist Josh Bohoskey
Kajal is a Brooklyn native and all-around creative who uses her art to highlight people of color and other women. She draws inspiration from her first-generation life, trying to balance her family’s roots with the ones she’s growing for herself in the Western world. She has worked with clients including Nike, The New York Times, Complex, Peloton, Megan Thee Stallion, and Billie Eilish, to name a few.
Fela is a culture-defining brand that celebrates inclusion and diversity, specializing in making cutting-edge content in the realm of music videos, commercials, documentaries, and films. Their core strength is having the innate ability to tell cultural stories authentically while being a voice for the unheard and underrepresented.
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