Climate change leaves it mark in Channel 4's new promo
4creative and directing duo GRANDMAS create some raucous big business scenes in this intentionally grim campaign for the channel's new eco-focussed season.
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Credits
powered by
- Agency 4Creative/London
- Production Company Academy
- Director GRANDMAS
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Credits
powered by
- Agency 4Creative/London
- Production Company Academy
- Director GRANDMAS
- Post Production Selected Works
- Audio Post String and Tins
- Managing Director Katie Jackson
- Executive Creative Director Lynsey Atkin
- Creative Director Andy Vasey
- Creative Director Dan Warner
- Head of Production (HP) Miketta Lane
- Senior Producer Fiona Wright
- Producer Rory Maclean
- Executive Producer Darapen Vongsa-nga
- Head of Production (HP) Gemma Priggen
- Producer Ash Lockmun
- Editor David Whittaker
- Colorist Sam Gilling
- Sound Designer Culum Simpson
Credits
powered by
- Agency 4Creative/London
- Production Company Academy
- Director GRANDMAS
- Post Production Selected Works
- Audio Post String and Tins
- Managing Director Katie Jackson
- Executive Creative Director Lynsey Atkin
- Creative Director Andy Vasey
- Creative Director Dan Warner
- Head of Production (HP) Miketta Lane
- Senior Producer Fiona Wright
- Producer Rory Maclean
- Executive Producer Darapen Vongsa-nga
- Head of Production (HP) Gemma Priggen
- Producer Ash Lockmun
- Editor David Whittaker
- Colorist Sam Gilling
- Sound Designer Culum Simpson
The attitude of businesses and the political elite towards the environmental crisis is quite a mucky matter, so it's only fitting that 4creative's promo for Channel 4’s Change Climate season is equally as grim.
Calling out the actions and inactions of those in positions of power, such as politicians and CEOs, the attention-grabbing film sees scenes of relative normalcy descend into grubby shows of excess, notably marked by some deeply unpleasant carbon-skid-marked underpants.
Directed by Academy Films' GRANDMAS, giving the film some Turn Down for What levels of attitude, this aggressive visual metaphor makes for a powerful film fuelled by anger over guilt.
“When it comes to climate change the focus is often put on individuals to try harder," explains Nic Moran, Head of Brand Campaigns, Channel 4, "which can lead to feelings of guilt, anxiety and helplessness, especially amongst younger generations. At Channel 4 we believe in our mission to challenge with purpose as we ask our audience ‘are those with power doing enough to combat the climate crisis?’”
Andy Vasey and Dan Warner, creative directors at 4creative, add: “The campaign creates an unignorable visual for an unignorable subject. People are recycling their backsides off, but are those with power doing enough in return?
"Ahead of a whole Channel 4 season dedicated to the topic, we wanted to create a planet-sized debate.”
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