Clif Bar's climber wanders through a whimsical world
Andreas Nilsson directs this quirky campaign highlighting the snack brand's organic and sustainable credentials.
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Credits
powered by
- Agency Callen/Austin
- Production Company Biscuit Filmworks/USA
- Director Andreas Nilsson
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Credits
powered by
- Agency Callen/Austin
- Production Company Biscuit Filmworks/USA
- Director Andreas Nilsson
- Chief Creative Officer Craig Allen
- Creative Director Brandon Mugar
- Copywriter Kyle Davis
- Creative Director/VP John Park
- Managing Director Shawn Lacy
- Executive Producer Holly Vega
- Editor Gavin Cutler
- Executive Producer Gina Pagano
- Assistant Editor Pamela Petruski
- Sound Designer/Audio Mixer Loren Silber
- Original Score Matti Bye
- Sound Design Lime Studios
- Executive Producer Sue Troyan
- Producer Jay Veal
- Production Designer Paul Austerberry
- VFX Producer Jami Schakel
- Art Director Matt Nall
- Senior Creative Director John Marin
- Producer Mary Ellen Farrar
Credits
powered by
- Agency Callen/Austin
- Production Company Biscuit Filmworks/USA
- Director Andreas Nilsson
- Chief Creative Officer Craig Allen
- Creative Director Brandon Mugar
- Copywriter Kyle Davis
- Creative Director/VP John Park
- Managing Director Shawn Lacy
- Executive Producer Holly Vega
- Editor Gavin Cutler
- Executive Producer Gina Pagano
- Assistant Editor Pamela Petruski
- Sound Designer/Audio Mixer Loren Silber
- Original Score Matti Bye
- Sound Design Lime Studios
- Executive Producer Sue Troyan
- Producer Jay Veal
- Production Designer Paul Austerberry
- VFX Producer Jami Schakel
- Art Director Matt Nall
- Senior Creative Director John Marin
- Producer Mary Ellen Farrar
Organic food purveyors Clif Bar & Co have teamed up with Callen and Biscuit Filmworks' Andreas Nilsson on a quirky commercial that highlights the company’s commitment to people and the planet.
Set to air during the NBA playoffs, the spot sees the energy bar's climber logo come to life as a likeable lead character. Cycling through a series of playful vignettes - from organic farms to a sustainable bakery with real people making good food - he takes us on a tour of the Clif world, beautifully brought to life by award-winning set designer Paul Austerberry, whose credits include The Shape of Water.
