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ClearScore’s tender tale of a son set free
The financial planning app launches a sentimental spot about a young man finally able to afford to flee the nest.
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Credits
powered by
- Agency Atomic/London
- Production Company Academy
- Director Si&Ad
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Credits
powered by
- Agency Atomic/London
- Production Company Academy
- Director Si&Ad
- Editor The Assembly Rooms
- Post Production Coffee & TV
- Colorist Simona Cristea
- Sound Jungle Studios
- Music Native Music Supervision & Production
- Executive Creative Director John Cherry
- Creative Director Peter Heyes
- Creative Director Team Matt Crump
- Producer Charlie Berry
- Head of Design Loty Ray
- Executive Producer – Steve Overs
- Production Manager Rosie Pike
- Editor Sam Rice-Edwards
- Creative Director Gav McReady
Show full credits
Credits powered by
Credits
powered by
- Agency Atomic/London
- Production Company Academy
- Director Si&Ad
- Editor The Assembly Rooms
- Post Production Coffee & TV
- Colorist Simona Cristea
- Sound Jungle Studios
- Music Native Music Supervision & Production
- Executive Creative Director John Cherry
- Creative Director Peter Heyes
- Creative Director Team Matt Crump
- Producer Charlie Berry
- Head of Design Loty Ray
- Executive Producer – Steve Overs
- Production Manager Rosie Pike
- Editor Sam Rice-Edwards
- Creative Director Gav McReady
Created for ClearScore by London agency Atomic and directed by Si&Ad through Academy Films, the campaign depicts the emotional benefits of managing your credit score efficiently through a tender human story.
Following a loving father and son as they navigate the little ups and downs and jokey naggings of living together, the spot, It’s Time to Be Clear, expresses the son’s excitement when his improved credit score means he can get his own place, and the father’s moment of bittersweet realisation that he’ll miss gently nagging his son!
