Citizen launch new eco-drive campaign
Late Shift and bossy women unveil Citizen’s Powered By Any Light campaign
celebrating 50 years of eco-drive innovation.
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A technology that harnesses light, any light, to power watches is a really cool thing.
And Citizen wanted to make sure Gen Z and Millennial audiences knew it. So, to celebrate 50 years of Eco-Drive Innovation, the iconic watch brand teamed up with Late Shift, the dynamic production powerhouse known for its ambitious filmmaking and hands-on approach, and creative agency Bossy Women to move beyond product showcases and create an engaging, culturally rich narrative.
Directed by Matt Genesis and filmed on location in Lisbon, Portugal, the Powered By Any Light campaign stars actors Devin Druid, known for his role on the hit Netflix show 13 Reasons Why, and Annie Marie Elliot, actor/director of short film AGONIST. Together, they go on a delightfully unexpected journey that helps translate a technical innovation into engaging everyday storytelling powered by any light, from headlights to disco lights.
Credits
View on- Agency Bossy Women
- Production Company Late Shift
- Director Matt Genesis
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Credits
View on- Agency Bossy Women
- Production Company Late Shift
- Director Matt Genesis
- Post Production Late Shift
- Color Electric Theatre Collective/USA
- Production Services PSP Production Portugal & Spain
- Senior Art Director Lisa Donato
- Executive Creative Director Susan LaScala Wood
- Executive Creative Director Trish Schmitt
- Executive Producer Benjamin Milligan
- Executive Producer John Hollingsworth
- Production Designer Perry Newberry
- Producer Susana Oliveira
- DP Tim Fok
- Colorist Luke Morrison
- Head of Color Production Oliver Whitworth
- Sound Designer/Audio Mixer Eric Hoffman
- Executive Producer Susana Oliveira
- Production Designer Perry Newberry
- Art Director Paulo Oliveira
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Bossy Women
- Production Company Late Shift
- Director Matt Genesis
- Post Production Late Shift
- Color Electric Theatre Collective/USA
- Production Services PSP Production Portugal & Spain
- Senior Art Director Lisa Donato
- Executive Creative Director Susan LaScala Wood
- Executive Creative Director Trish Schmitt
- Executive Producer Benjamin Milligan
- Executive Producer John Hollingsworth
- Production Designer Perry Newberry
- Producer Susana Oliveira
- DP Tim Fok
- Colorist Luke Morrison
- Head of Color Production Oliver Whitworth
- Sound Designer/Audio Mixer Eric Hoffman
- Executive Producer Susana Oliveira
- Production Designer Perry Newberry
- Art Director Paulo Oliveira
The milestone campaign will run globally and will feature a mix of director’s cuts and short spots across digital and streaming platforms.
“At Late Shift, we thrive on bringing the real spectacle of filmmaking into every frame,” said John Hollingsworth, Executive Producer and Co-Founder of Late Shift.
“Partnering with Bossy Women and Citizen on a campaign that’s not just about innovative watches, but about how light itself tells a story, is exactly the kind of work we love to do.”
