Chipotle provides real ingredients for real athletes

For the NHL playoffs, Chipotle has just released the latest installment of its Real Ingredients for Real Athletes Campaign, which distills an athlete's life story down to the most important ingredients; the ones that have fueled their drive and pushed them onwards.

Since 1993, Chipotle has served up real food that real world-class athletes eat. The new spots feature hockey superstars Matty Beiners of the Seattle Kraken and Jack Hughes of the New Jersey Devils. 

Each athlete delivers a mesmerising performance on the ice. At the same time, we hear their internal monologue on the key ingredients that have played a role in their careers, all the way to this moment of vying for their first Stanley Cup.

Chipotle and VB+P worked with renowned music director Colin Tilley to bring the athletes' stories to life and drone pilot Alex Vanover to capture their skillful moves. 

The spots air during the NHL playoffs and are complemented by digital and social efforts. Chipotle is an official NHL sponsor and longtime USA Hockey sponsor.