Chilling antibiotics awareness ad imagines life in a bubble
Could over-reliance on antibiotics lead us to this dystopian scenario?
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The potential consequences of antibiotic overuse are brought starkly to life in this social awareness film out of Havas Germany.
Annex Films' Simon Aboud presents a dystopian view of a future world, in which people go about their business while sealed inside plastic bubbles for protection. Shot in various London locations, the film conveys a reality that feels just around the corner, rather than in the far-off realms of sci-fi. Beautiful and troubling.
Stay tuned for our Q&A with Aboud, coming soon.