Chicken Licken’s wind beneath no wings
The South African fast food brand’s fun new spot features a mock doctor whose drive to help those addicted to hotwings turns out to be just hot air.
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Credits
powered by
- Agency Joe Public/Johannesburg
- Production Company Patriot Films
- Director Anton Visser
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Credits
powered by
- Agency Joe Public/Johannesburg
- Production Company Patriot Films
- Director Anton Visser
- Post Production Deliverance Post
- Music Pressure Cooker Studios
- Audio Sterling Sound South Africa
- Group integrated Chief Creative Officer Pepe Marais
- Integrated Chief Creative Officer Xolisa Dyeshana
- Integrated Creative Director Assaf Levy
- Integrated Creative Director Gareth O'Callaghan
- Executive Producer Zayd Halim
- Producer Deenan Naidoo
- Line Producer Peta Sacke
- Editor Kobus Loots
- Post Producer Paula Raphael
- Colorist Terry Simpson
Credits
powered by
- Agency Joe Public/Johannesburg
- Production Company Patriot Films
- Director Anton Visser
- Post Production Deliverance Post
- Music Pressure Cooker Studios
- Audio Sterling Sound South Africa
- Group integrated Chief Creative Officer Pepe Marais
- Integrated Chief Creative Officer Xolisa Dyeshana
- Integrated Creative Director Assaf Levy
- Integrated Creative Director Gareth O'Callaghan
- Executive Producer Zayd Halim
- Producer Deenan Naidoo
- Line Producer Peta Sacke
- Editor Kobus Loots
- Post Producer Paula Raphael
- Colorist Terry Simpson
Therapy, meditation, OOH promotions, self-help books and tough love with rubber bands, there is nothing Dr Dokta won’t do to cure the cravings of chicken wing abusers.
But does he have an ulterior motive? Created by Joe Public and directed by Anton Visser, through Patriot Films, this exuberant film sees Chicken Licken take a non-sensical stand against its own product by following the story of a quack who claims he can banish the debilitating cravings the brand's hotwings induce.
With a scrumptious golden colour grade, funky retro design and droll performances, the enjoyable spot ends with a twist as the grammatically challenged Dr Dokta pursues his 'Say Not To Wings' crusade.
