Chicago gets bullish for Nike
This new film from W+K Portland celebrates the no-nonsense attitude of residents of the Windy City.
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Credits
powered by
- Agency Wieden + Kennedy/Portland
- Production Company Arts & Sciences
- Director Mike Warzin
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Credits
powered by
- Agency Wieden + Kennedy/Portland
- Production Company Arts & Sciences
- Director Mike Warzin
- Global Creative Director Alberto Ponte
- Global Creative Director Ryan O'Rourke
- Copywriter Kevin Steele
- Art Director Jack Welles
- HP Matt Hunnicutt
- Producer Emily Knight
- Executive Producer Mal Ward
- DP Mihai Malaimare Jr
- Editor Lauren Dellara
- Sound Designer Rohan Young
- VFX a52
- Producer Kristin Porter
Credits
powered by
- Agency Wieden + Kennedy/Portland
- Production Company Arts & Sciences
- Director Mike Warzin
- Global Creative Director Alberto Ponte
- Global Creative Director Ryan O'Rourke
- Copywriter Kevin Steele
- Art Director Jack Welles
- HP Matt Hunnicutt
- Producer Emily Knight
- Executive Producer Mal Ward
- DP Mihai Malaimare Jr
- Editor Lauren Dellara
- Sound Designer Rohan Young
- VFX a52
- Producer Kristin Porter
Director Mike Warzin of Arts & Sciences has teamed up with Wieden+Kennedy Portland for Nike's new, Chicago-centric spot.
For those who aren't familiar with Chicago, residents of the Windy City have a particular way of doing things and of not doing things, which includes - importantly -no ketchup on your hot dog.
On hand is a motivation speaker in the shape of the till guy at a local diner, inspiring the next generation of sporting stars and extolling the virtues that make Chicago what it is; extra heart, no nonsense, never sugar coated, less talking and more action and if you get in the way, they’ll run you over like a Mack truck.
In addition to the commercial, Nike has created a Chicago diner to celebrate the power of sport, hosting various activations open to the public and featuring cast members from the film.
Warzin is repped in the UK by Bold.
