Chevrolet, Buick and GMC spin entertaining yarns in Story Time campaign

Chevrolet, Buick and GMC – Super Fresh Granny

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Agency MRM//McCann/Detroit
Production Company Station Film
Director Lena Beug

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Credits

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Agency MRM//McCann/Detroit
Production Company Station Film
Director Lena Beug
Chief Creative Officer Jeff Cruz
Group Creative Director Tiffany Moy-Miller
Senior Copywriter Kyle Martin Duda
Art Director Brendan Dellicolli
Art Director Ken Villapando

Producer Wiebke Engel
Senior Copywriter Chethna Suryakumar
Copywriter Al Smith
Executive Producer Caroline Gibney
Senior Producer Zack Whitley
Music/ Sound Design Hudson Edit
Sound Designer/Audio Mixer Spencer Hall
Producer Julie Lee

DP Kip Bogdahn

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What makes Chevrolet, Buick and GMC Certified Pre-Owned cars better than used? Well, it's a long story - and one that's entertainingly told by Station Film's Lena Beug in a new online campaign.

Created by Detroit agency MRM/McCann Detroit, Certified Story Time is a series of four vignettes recounted by a genial narrator. Super Fresh Granny [top], explaining the Roadside Assistance program, is the best of the bunch, which also includes Hidden Camera Hunt (about the Warranty plan); Change of Heart (the Exchange Policy) and The Commuters (the Vehicle Inspection program).

A quirky cast and camp visuals add to the comedic value of the spots, which explain why the cars and program are in a league of their own.