Cheesy superheroes junk the junkfood
Academy-Award winner Hervé de Crécy (Logorama) directs a colourful spot for Babybel’s new global campaign.
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Credits
powered by
- Agency Havas Helia/Chicago
- Production Company Solab Pictures
- Director Herve De Crecy
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Credits
powered by
- Agency Havas Helia/Chicago
- Production Company Solab Pictures
- Director Herve De Crecy
- VFX Platige Image/Poland
- Production Service Eastness Productions
- Post Production Firm
- Sound Design Green United Music
- Copywriter Alexandre Girod
- Producer Nicolas Tiry
- Line Producer Amine Ketem
- Line Producer Piyaporn Indageha
- Art Director Siranat Ratchusanti
- DP Agustin Claramunt
- VFX Supervisor Mateusz Wisniewski
- VFX Supervisor Kamil Dabkowski
- VFX Producer Artur Zicz
- Art Director Julien Vergne
- Chief Creative Officer Stephane Xiberras
- Creative Director Stephan Schwarz
- Creative Producer Morgane Bohn
Credits
powered by
- Agency Havas Helia/Chicago
- Production Company Solab Pictures
- Director Herve De Crecy
- VFX Platige Image/Poland
- Production Service Eastness Productions
- Post Production Firm
- Sound Design Green United Music
- Copywriter Alexandre Girod
- Producer Nicolas Tiry
- Line Producer Amine Ketem
- Line Producer Piyaporn Indageha
- Art Director Siranat Ratchusanti
- DP Agustin Claramunt
- VFX Supervisor Mateusz Wisniewski
- VFX Supervisor Kamil Dabkowski
- VFX Producer Artur Zicz
- Art Director Julien Vergne
- Chief Creative Officer Stephane Xiberras
- Creative Director Stephan Schwarz
- Creative Producer Morgane Bohn
Tucked into a sarnie, popped on a stick with a pineapple chunk, bunged on a board with grapes for a poncy post-pudding treat, or even hidden in a mousetrap – the popular solidified milk product has no end of uses.
But did you know you can also use it to free a city from feline jelly-baby, junk-food-pushing villains? Probably not.
Promoting the cheese roundels’ healthy wholesomeness, the fun mock superhero film trailer, Join The Goodness, was created by Havas Chicago and produced Solab Pictures and Eastness, who collaborated to transform Bangkok by having mouthwatering colour grated all over it like a fresh margarita pizza. Bon appetit.
