Channel 4 wishes you a moggy Christmas
Judith Kerr's endearing kitty, Mog, plays around in an ident from 4creative and Lupus Films.
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- Agency 4Creative/London
- Production Company Lupus Films
- Director Robin Shaw
- Executive Creative Director Lynsey Atkin
- Creative Director Dan Chase
- Producer Lauren Holden
- Co-Founder/Producer Ruth Fielding
- Producer Camilla Deakin
Channel 4/4Creative's remarkable ident series has not only picked up some serious plaudits (*cough* shots Awards *cough*) but also has introduced stylistic format that's ready-made for manipulation.
Getting its paws on it for the Christmas period is Mog, Judith Kerr's lovable children's book star that has been adapted for the screen in the channel's festive offering Mog’s Christmas.
Charmingly animated by Lupus Films' Robin Shaw, who manages to encapsulate the character's playfulness in a tiny timeframe, the film helps show that the swirling ident motif introduced earlier in the year is here for the long-term.