Channel 4 can't wait to get baked
In a boisterous promo for much-loved TV show The Great British Bake Off, animated ingredients get ready to be beaten.
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Credits
powered by
- Agency 4Creative/London
- Production Company The Line Animation Studio
- Director Juan Pedro Arroyo Molina
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Credits
powered by
- Agency 4Creative/London
- Production Company The Line Animation Studio
- Director Juan Pedro Arroyo Molina
- Post Production The Line Animation Studio
- Post Production Time Based Arts
- Colorist Max Ferguson-Hook
- Sound James Utting
- Executive Creative Director Lynsey Atkin
- Executive Creative Director Lambros Charalambous
- Executive Creative Director Chris Wood
- Creative Zoe Nash
- Creative Sali Horsey
- Executive Producer James Faupel
- Producer Simon Glover
- Senior Project Manager Olivia Jones
- Head of Production Miketta Lane
- Executive Producer Laura Breaden
- Producer Patrick Duguid
- Producer Tom Kay
- Producer Hanae Seida
- Editor Ethan Barrett
- Editor Jamie Rathbone
- Director Timothy McCourt
Credits
powered by
- Agency 4Creative/London
- Production Company The Line Animation Studio
- Director Juan Pedro Arroyo Molina
- Post Production The Line Animation Studio
- Post Production Time Based Arts
- Colorist Max Ferguson-Hook
- Sound James Utting
- Executive Creative Director Lynsey Atkin
- Executive Creative Director Lambros Charalambous
- Executive Creative Director Chris Wood
- Creative Zoe Nash
- Creative Sali Horsey
- Executive Producer James Faupel
- Producer Simon Glover
- Senior Project Manager Olivia Jones
- Head of Production Miketta Lane
- Executive Producer Laura Breaden
- Producer Patrick Duguid
- Producer Tom Kay
- Producer Hanae Seida
- Editor Ethan Barrett
- Editor Jamie Rathbone
- Director Timothy McCourt
Look, we're not saying that watching The Great British Bake Off is akin to joining a death cult, but you can't help but be slightly perturbed at the fevered rabidity at which ingredients are willing to through themselves at a Kitchen Aid in this otherwise joyful promo for the show's latest series.
Playing on the truism that the nation is ever-eager for another round of Hollywood wannabes, this charming film from 4Creative sees a cheerful group of eggs, raspberries, chocolate, butter and flour battling the elements whilst embarking on an epic journey to the iconic tent.
Given real character by The Line Animation's JuanPe Arroyo and Tim McCourt, only aided by the cracking choice of Belinda Carlisle’s fist-clencher Heaven is a Place on Earth as a soundtrack, this showstopper deserves all of the handshakes it can handle.
