Celebrate your way with Toyota

Just in time for the hottest months of the year, Southeast Toyota is back with its signature comedy and storytelling, showcasing the feeling of being able to drive off into the summer sunset in your new ride, a feeling you can't help but Celebrate Your Way.

In :30 and :15 second spots titled Celebrate Your Way, Dance Celebration and Seltzer Spray Celebratio respectively, AOR 22Squared showcases the joy of getting a new car and celebrating your purchase; whether it’s taking a selfie, dancing the Griddy or popping a bottle of seltzer water.

From 22Squared VP, Creative Director Alex Lukacs: “We were really inspired by the statistic that 2 out of 3 Americans entered 2023 with the optimism that this year would be better than 2022 and wanted to carry that theme into the summer months. This campaign is all about the weight-off-your-shoulders feeling of finally getting a new car and being ready to conquer anything, a feeling you can’t help but celebrate.”

The spots will run throughout the month of July across TV, social and digital for Toyota’s The Big One Sales Event.