Caught off guard with Gutfried
The meat products manufacturer releases an exuberantly daft ad featuring a dancing supermarket security guard and an ursine imposter.
Unlock full credits and more with a Source + shots membership.
- Agency ME Verlag/Rheda-Wiedenbrueck
- Production Company CZAR Germany
- Director Kai Schonrath
- Post Production CZAR Germany
- Grading Slaughterhouse
- DP Christian Huck
- Executive Producer Bey-Bey Chen-Ronz
- Editor Kai Kniepkamp
A distant crazed relative of the classic John West ad from 2000, Bear, this comic gem directed by Kai Schonrath through Czar Germany, also starts from the standpoint that your average bear will do almost anything for a spot of salmon.
Created by the German agency, ME Verlag/Rheda Wiedenbreuck, the spot features a deranged disco-loving security guard who is lost in his own moves as he shimmies around the store.
When suddenly he happens upon a peculiar pilfering entity he questions the identity of the furry foe – is he a real bear?
Gutfried, traditionally known for poultry products but now offering a range of veggie and vegan offerings, here promotes its fake fish products through a droll pondering of the authenticity of its popular packaged salmon substitute.