Cathay's latest motion
We Are From LA’s Pierre Dupaquier keeps the beat thumping in this momentum-fuelled spot.
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Credits
powered by
- Agency Leo Burnett/Hong Kong
- Production Company Iconoclast
- Director We Are From LA
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Credits
powered by
- Agency Leo Burnett/Hong Kong
- Production Company Iconoclast
- Director We Are From LA
- Ad Agency Publicis/Hong Kong
- Production Service The Kitchen Film
- Publisher EMI Music
- Music Production Prodigious Paris
- Music Production BMM Network
- Sound Producer / Editing Publicis Groupe/Paris
- General Manager, Brand, Insights and Marketing Communications
- Head of Marketing Communications Vivian Chang
- Chief Creative Officer Natalie Lam
- Head of Creative Excellence Jason Williams
- Executive Creative Director Christopher Lee
- Group Creative Director Halo Cheng
- Creative Director Huey Wong
- Creative Director Miriam Yip
- Head of Art Marcin Brzezinski
- Managing Partner Dennis Yeung
- Producer Armelle Sudron
- Photographer Louis de Caunes
- Creative Director/Head of Music Carsten Krueger
Credits
powered by
- Agency Leo Burnett/Hong Kong
- Production Company Iconoclast
- Director We Are From LA
- Ad Agency Publicis/Hong Kong
- Production Service The Kitchen Film
- Publisher EMI Music
- Music Production Prodigious Paris
- Music Production BMM Network
- Sound Producer / Editing Publicis Groupe/Paris
- General Manager, Brand, Insights and Marketing Communications
- Head of Marketing Communications Vivian Chang
- Chief Creative Officer Natalie Lam
- Head of Creative Excellence Jason Williams
- Executive Creative Director Christopher Lee
- Group Creative Director Halo Cheng
- Creative Director Huey Wong
- Creative Director Miriam Yip
- Head of Art Marcin Brzezinski
- Managing Partner Dennis Yeung
- Producer Armelle Sudron
- Photographer Louis de Caunes
- Creative Director/Head of Music Carsten Krueger
From in-utero to in-flight, the happy travellers in this energy-filled spot for Cathay are always on the move.
Created by Leo Burnett Hong Kong and directed by Pierre Dupaquier (We Are From LA) through Iconoclast, Feels Good To Move is a fast-paced montage of happy boppers living their lives (and flying their flights) to the tones of Junior Senior’s Move Your Feet.
“We’re all born with a restless urge to move, never truly staying still even if we're supposed to," explains Natalie Lam, Chief Creative Officer at Publicis Groupe APAC. "Rolling around in our mother’s belly, restlessly waiting for class to be over, those moments where it feels good to shake a little in a yoga class, just because staying completely still is against human instincts. Thinking about the next move in life, or dreaming of the next trip, when you’re still enjoying the current one… This urge to move is exactly why we travel, how we make progress, and why a world-class brand like Cathay exists in the first place, and keeps progressing — to facilitate humanity’s urge to move forward.
“This global brand campaign is an amazing opportunity to defy the category clichés of beautiful destinations and travelers, and look back into the very reason why humans want to move — simply because it feels good. We are very excited to bring a new way of looking at airline creativity together with our brave clients at Cathay.”
