Carlotz's heart-to-hearts
In a duo of funny spots, used car company Carlotz plays around with the tradition of awkward parent-child chats.
Credits
powered by- Agency Arts & Letters/Richmond
- Production Company O Positive
- Director Jess Coulter
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Unlock full credits and more with a Source + shots membership.
Credits
powered by- Agency Arts & Letters/Richmond
- Production Company O Positive
- Director Jess Coulter
- Executive Creative Director Nick Kaplan
- Edit/Post Company Mackcut
- Sound Design/Audio Mixer Walker
Credits
powered by- Agency Arts & Letters/Richmond
- Production Company O Positive
- Director Jess Coulter
- Executive Creative Director Nick Kaplan
- Edit/Post Company Mackcut
- Sound Design/Audio Mixer Walker
We've all been there. That awkward moment when your mum or dad says they just want 'a little chat'.
You know it's going to be as embarrassing for them as it is for you - almost, anyway - but what can you do? In this duo of spots from Arts & Letters Richmond and O Positive director Jess Coulter, that scenario is given a comedic twist as two parents take it upon themselves to talk to their kids about used cars.
“Carlotz is all about celebrating not just the cars they sell but the people who buy them, and that’s what this campaign does; celebrates: Used Car People” said Nick Kaplan, ECD at Arts & Letters. “Because behind every used car sold at Carlotz is a person who was smart enough to buy it in the first place. And it turns out my father in-law was right all along: there’s nobody smarter or savvier than a used car person.”
Credits
powered by- Agency Arts & Letters/Richmond
- Production Company O Positive
- Director Jess Coulter
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by- Agency Arts & Letters/Richmond
- Production Company O Positive
- Director Jess Coulter
- Executive Creative Director Nick Kaplan
- Edit/Post Company Mackcut
- Sound Design/Audio Mixer Walker
Credits
powered by- Agency Arts & Letters/Richmond
- Production Company O Positive
- Director Jess Coulter
- Executive Creative Director Nick Kaplan
- Edit/Post Company Mackcut
- Sound Design/Audio Mixer Walker