Craft
Cannes Lions 2015
As another Cannes Lions Festival Of Creativity bids us bon-voyage, we'll ignore the taxi strikes, celebrity goings-on and amorous couple on the red carpet and instead focus on the work.
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As another Cannes Lions Festival Of Creativity bids us bon-voyage, we'll ignore the taxi strikes, celebrity goings-on and amorous couple on the red carpet and instead focus on the work. Our media team have been franticly compiling all of the credits and films for winners from around the world to make sure you can pinpoint your next creative collaborators – members can check out the full listing here. In the meantime, here are the Grand Prix winners from three of the big filmic categories:
Film Grand Prix
Geico, Unskippable
Leica, 100
A delightful 101 Lions were awarded this year in Film, including these dual Grand Prix. In the TV/Cinema category, F/NAZCA Saatchi & Saatchi São Paulo won for Leica Institutional, 'Leica Gallery São Paulo', which Jury President Tor Myhren, President and Worldwide Chief Creative Officer of Grey, described as being a 'nearly unanimous' decision by the jury. Of The Martin Agency Richmond's work for Geico, 'Unskippable: Family Long Form 01'. Myrhen said, "This broke every rule that we know in filmmaking. In the least sexy media space available, pre-roll, GEICO made content so good they challenge you not to watch. But of course, you can't take your eyes off it."
SourceEcreative members can see the rest of the Film Lion-winning work here.
Film Craft Grand Prix
John Lewis, Monty The Penguin
The Grand Prix went to adam&eveDDB for the adorable John Lewis, 'Monty's Christmas' with 66 Lions announced in total. "Our decision is absolutely from the heart. All of the Gold Lions were fantastically executed but this is the one piece that connected with us on a human level. It touched our hearts," said Jury President, João Daniel Tikhomiroff, Founder, Partner-Director, Mixer.
SourceEcreative members can see the rest of the Film Craft Lion-winning work here.
Branded Content Grand Prix
…er, there wasn't one. Jury President, David Lubars, Chief Creative Officer, BBDO Worldwide, said that this year the jury had been unable to find "a unique element that we will still be talking about in 10 years' time," which he attribtued to the developing nature of the discipline. "The lack of Grand Prix demonstrates that this is a maturing industry where advertisers and agencies are still learning how to make credible branded content." 'The Ice Bucket Challenge', pictured above, won a couple of Golds, with 63 Lions being award in total.
SourceEcreative members can see the rest of the Branded Content Lion-winning work here.
Agency of the Year was given to R/GA New York. Grey New York came second and Ogilvy Brazil, São Paulo third.
Independent Agency of the Year went to Droga5, New York. Second place Wieden+Kennedy, Portland and third to Wieden+Kennedy, London.
The Palme d'Or, given to the most awarded production company, was presented to Smuggler USA. Blink UK came second and Somesuch UK third.
The Network of the Year award was presented to Ogilvy & Mather with BBDO Worldwide taking second place and Grey in third.
We've also constructed lists for the Cyber Lion-winning work and Lion Health winners. A full list of all Cannes winners can be seen here.
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