Share
Prev

On My Radar: Dave Wood

 the Inspiration Next

Jetpacks Go!: A Few Of Our Favourite Things

IKEA Bottles

Agency: Wieden+Kennedy Shanghai

Director: Terri Timely  

Prod Co: Loft Films Shanghai

IKEA has been thinking about environmental issues, and this curiosity drove them to invent the GUNRID curtain, made of recyclable materials. This is a magical and sweet story of the journey of plastic bottles to end up in their 'final form', as air-cleaning curtains. To me, this was one of the most relevant commercial from 2020.

IKEA – Bottles

Credits
powered by Source

Unlock full credits and more with a Source + shots membership.

Learn More Or Log In
Credits
powered by Source
Credits powered by Source
Credits
powered by Source

BMW iX3 New Tech, More Reliable with an Old Friend

Agency: Juice Network Shanghai

Director: Zou Fei 

Prod Co: Gwantsi Shanghai

This commercial caricatures the common misconception about electronic vehicles in China. The prop car was a real, customised prop EV, without CG. This was one of the most entertaining (EV) car commercial since Covid-19 started.

Source + membership

Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.

Learn More
shots is powered by Slate

The smartest way to manage, present and pitch your work.

Request a demo

BMW – New Tech, More Reliable with an Old Friend

Credits
powered by Source

Unlock full credits and more with a Source + shots membership.

Learn More Or Log In
Credits
powered by Source
Credits powered by Source
Credits
powered by Source

League of Legends Pro League Hand is the Hero

Agency: TBWA\Shanghai    

Director: Roni Shao   

Prod Co: Smooth Productions

For the 2021 LPL (League of Legends Pro League)’s World Championship, TBWA came up with this concept to turn hands into heroes, and to convey emotion through a gamer's greatest weapon, their hand. I love how the film expresses everything that happens inside the player's head  - the emotional and mental process - through the hands, with dynamic camera movement and editing.

read more from
the Inspiration

League of Legends – Hand is the Hero

Credits
powered by Source

Unlock full credits and more with a Source + shots membership.

Learn More Or Log In
Credits
powered by Source
Credits powered by Source
Credits
powered by Source

Chando Go Ahead! Young Friend

Agency: Ogilvy Shanghai 

Director: Yuchen Ding   

Prod Co: Achill Productions Shanghai

Chando is a Chinese beauty and skincare brand whose campaigns tend to address and raise awareness on female-related social topics. In this film we follow the protagonist - a rookie - as she navigates through her first days at a new workplace as an anonymous 'young friend'. I love the oddness and fantastical treatment of the office stereotypes, especially the casting and its head piece designs.

Chando – Go Ahead! Young Friend

Credits
powered by Source

Unlock full credits and more with a Source + shots membership.

Learn More Or Log In
Credits
powered by Source
Credits powered by Source
Credits
powered by Source

TikTok Day and Night, Night and Day

Agency: WMY Shanghai  

Director: Shijun Jia

Prod Co: Stink Films Shanghai

TikTok’s [known as Douyin in China] 2021 campaign film revolves around the brand slogan 'capturing the beautiful moments'. The underlying soundtrack is a remake of a famous pop song from the early 90s, to correspond to the theme. It’s a well executed film with authentic documentation of the little precious moments in the everyday life of the ordinary people around China.

Don’t miss new shots content – sign up to our mailing list.

Stay up-to-date with the latest news, insight and inspiration for the global creative community.

tiktok – Day and Night, Night and Day

Credits
powered by Source

Unlock full credits and more with a Source + shots membership.

Learn More Or Log In
Credits
powered by Source
Credits powered by Source
Credits
powered by Source
Share