Cannes Contenders: Sompat Trisadikun
Showcasing some fantastically surreal humour, as well as an inventive incentive to keep people put, Sompat Trisadikun, Chief Creative Officer of Leo Burnett/Publicis Group Thailand, points out some potential Lions-tamers from the country's offerings.
Thai Airways Stay Home Miles Exchange
This was a really good thing for the brand to do during covid.
The airline gave people miles for not going anywhere!
Credits
powered by- Agency Wunderman Thompson/Bangkok
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Credits
powered by- Agency Wunderman Thompson/Bangkok
![](https://d17mj1ha1c2g57.cloudfront.net/v1/YsaLXNxolm3284_OIspRYD8opHE/1024x576%23/80/shotsmag/production/clips/25115-60bdd38353f503.71444140-d280a3d2da6de9c49b2c3ba25f35f00d.jpg?v=1&quality=80&format=jpeg)
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powered by- Agency Wunderman Thompson/Bangkok
Central Department Store Shop Unfriend
This is one of the best promotions lately.
It shows how friendship doesn't apply during the midnight sale for Central department store.
Credits
powered by- Agency Wolf BKK/Bangkok
- Production Company Factory01
- Director Wuthisak Anarnkaporn
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powered by- Agency Wolf BKK/Bangkok
- Production Company Factory01
- Director Wuthisak Anarnkaporn
- Chief Creative Officer Torsak Chuenprapar
- Creative Director Kanit Mingmuang
- Art Director Onanong Klaysuban
- Copywriter Phachara Saothayanan
- Producer Chanapat Srabua
![](https://d17mj1ha1c2g57.cloudfront.net/v1/HuvRm2K6eDSZZzIDcD18cp7tDVw/1024x576%23/80/shotsmag/production/clips/80bcf336-cefe-40ec-9b3c-4f0362219a66/bkk-hero.jpg?v=1&quality=80&format=jpeg)
Credits
powered by- Agency Wolf BKK/Bangkok
- Production Company Factory01
- Director Wuthisak Anarnkaporn
- Chief Creative Officer Torsak Chuenprapar
- Creative Director Kanit Mingmuang
- Art Director Onanong Klaysuban
- Copywriter Phachara Saothayanan
- Producer Chanapat Srabua
Thai Health Promotion Foundation Drunken Master
I love the way that the Thai Health Promotion Foundation used a light-hearted, entertaining classic Chinese martial arts movie to teach and help people fight against alcohol for a happier and better life.
Credits
powered by- Agency Leo Burnett/Bangkok
- Production Company Mum Films / Vanilla Film
- Director Suthon Petchsuwan
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Credits
powered by- Agency Leo Burnett/Bangkok
- Production Company Mum Films / Vanilla Film
- Director Suthon Petchsuwan
- Chief Creative Officer Sompat Trisadikun
- Creative Director Skon Khanawuthikarn
- Producer Sarawut Lertkittipaporn
- Executive Producer Pattarajitr Trakarnkate
- DP Teerawat Thitikornwanich
- Colourist Rattana Leedamrongprasert
- Copywriter Ravisara Mekasuwanaroj
- Art Director Nattnaree Kheaw-Im
![](https://d17mj1ha1c2g57.cloudfront.net/v1/j5kM5RfPrfPiEuweY2_pV6lsWN0/1024x576%23/80/shotsmag/production/clips/1595488925513/drunken-master-hero.jpg?v=1&quality=80&format=jpeg)
Credits
powered by- Agency Leo Burnett/Bangkok
- Production Company Mum Films / Vanilla Film
- Director Suthon Petchsuwan
- Chief Creative Officer Sompat Trisadikun
- Creative Director Skon Khanawuthikarn
- Producer Sarawut Lertkittipaporn
- Executive Producer Pattarajitr Trakarnkate
- DP Teerawat Thitikornwanich
- Colourist Rattana Leedamrongprasert
- Copywriter Ravisara Mekasuwanaroj
- Art Director Nattnaree Kheaw-Im
MaePranom The Sauce Bowl
This is very funny, hilarious film that promotes the chilli sauce in its new tube packaging.
The film shows a moody relationship between a married couple, whose tiny problem has grown out of control because neither of them is listening to the other.
Credits
powered by- Agency Sour/Bangkok
- Production Company Phenomena
- Director Thanonchai Sornsriwichai
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Credits
powered by- Agency Sour/Bangkok
- Production Company Phenomena
- Director Thanonchai Sornsriwichai
- Creative Director Warunpon Trithepwijit
- Executive Creative Director Damisa Ongsiriwattana
- Creative Group Head Warangrat Rattanabumrung
- Producer Wuttipon Thanopajai
![](https://d17mj1ha1c2g57.cloudfront.net/v1/1BeKYuGLEOjB5v-WTgj1BOPoirU/1024x576%23/80/shotsmag/production/clips/1601458285984/maepranom-hero.jpg?v=1&quality=80&format=jpeg)
Credits
powered by- Agency Sour/Bangkok
- Production Company Phenomena
- Director Thanonchai Sornsriwichai
- Creative Director Warunpon Trithepwijit
- Executive Creative Director Damisa Ongsiriwattana
- Creative Group Head Warangrat Rattanabumrung
- Producer Wuttipon Thanopajai