Cannes Contenders 2026: Celebrity endorsements
Ben Saul-Garner, Co-Founder of entertainment marketing agency Attachment, highlights the celebrity-fronted campaigns that cut through over the last 12 months.
)
DoorDash x 50 Cent The Big Beef
The creative leans into 50’s long established reputation as a cultural agitator and elite level troll, while anchoring the narrative around DoorDash’s ability to deliver almost anything, including literal beef, straight to your door. References that nod to decades old rivalries with Ja Rule and Sean Combs are woven in lightly. Nothing is spelled out, everything is implied and the audience is trusted to connect the dots.
DoorDash smartly uses 50 Cent not just for fame, but for narrative alignment.
DoorDash smartly uses 50 Cent not just for fame, but for narrative alignment. His public persona gives the brand permission to play with humour, shade and commentary without forcing it. At the same time, the product story is clear: DoorDash isn’t just about takeaways, it’s about access, speed, assortment. Anything, whenever.
Credits
View on-
- Production Company Loon Productions
- Director Oren Brimer
-
-
Unlock full credits and more with a shots membership
Credits
View on- Production Company Loon Productions
- Director Oren Brimer
- Audio Post Mr Bronx Audio Post/New York
- Audio Mixer Geoff Strasser
- Audio Mixer Michael Artuso
- Executive Audio Producer Zachery Fortin
- Audio Producer Sarah Weck
- Assistant Audio Mixer Tiffany Walker
- Talent Curtis (50 Cent) Jackson
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Production Company Loon Productions
- Director Oren Brimer
- Audio Post Mr Bronx Audio Post/New York
- Audio Mixer Geoff Strasser
- Audio Mixer Michael Artuso
- Executive Audio Producer Zachery Fortin
- Audio Producer Sarah Weck
- Assistant Audio Mixer Tiffany Walker
- Talent Curtis (50 Cent) Jackson
Expedia x IShowSpeed Go Places Like IShowSpeed
Every detail of this creative partnership has been thought about, meaning it feels true to both brand and talent. From the spelling of the dedicated website [Exspeedia.com], to the interactive globe you can explore, the behind-the-scenes content, right through to the ability to book directly on the platform.
Expedia has basically gamified travel and leveraged the biggest streamer on the planet.
Expedia has basically gamified travel and leveraged the biggest streamer on the planet, who is already synonymous with global travel. Now they’ve got the creative platform, the opportunities to go deeper and react to tourism culture are endless.
CeraVe x Kevin Durant #MoisturizeLikeADerm
The brand turned a long running joke into a campaign. After being roasted online for years for his notoriously dry skin, Kevin Durant finally partnered with CeraVe to address the comments. The NBA player posted a video on X reading tweets about his "ashy legs" and firing back with self-aware clapbacks. Highlights include responding to a 2021 photo of his cracked ankles with, "I had 35 on 12 shots that night.
The brand turned a long running joke into a campaign.
That is way more important than my ashy ankles." The native tweet reading format gave both parties a win: Durant uses a platform he is comfortable on and CeraVe gets a culturally appropriate setting to land a simple product truth.
Müller x Neil Buchanan Art Attacks for Grown Ups
Watching this ad feels like bumping into a friend you haven’t seen in years but are SO happy to see. For many ‘90s and ‘00s kids, Neil Buchanan is such a beloved part of our childhoods, and automatically elicits memories of spending ages perfecting your drawings in front of the TV or begging your parents to buy googly eyes and poster paints for your next creation.
This pairing is nostalgia done right.
This pairing is nostalgia done right. Müller could have got any snazzy celeb to promote their yoghurt coming back, but it wouldn’t have hit the same. Neil’s legacy is the era that they want to evoke, shifting Rhubarb Crumble’s relaunch from just another product comeback to a full cultural moment. A reminder to brands that sometimes the more hyper-specific the pairing, the more your message resonates.
Bonobos x Nicholas Braun Life's Too Short
Nicholas Braun, aka Cousin Greg from Succession, cleverly ties cappuccinos to chinos whilst sat in a coffee shop. Audiences already associate him with business-casual tailoring and awkward workplace energy.
I could see this coming to life IRL and becoming something they really own.
The roast mechanic is also smart as it positions the brand as confident enough to joke about the category while subtly reinforcing its authority within it. The whole creative play around roasting fits, and roasting coffee beans is something they could really build on too; I could see this coming to life IRL and becoming something they really own.
