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C41 presents, in collaboration with K48 and Armani Exchange, a new fashion film that celebrates the beauty of diversity. 

I Love You Because is a project produced by C41 under the creative direction of L + L (Leone Balduzzi and Luca A. Caizzi), directed by Giada Bossi.

C41 worked with Armani Exchange to celebrate the beauty of diversity as well as society’s cultural melting pot: everybody is unique, everybody is important.

In honor of pride month, we have shared the meaning of love as the expression of the special bond between partners, siblings and friends who have told us the little things in everyday life that make their love special.

Armani Exchange – I Love You Because

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