Avon, Natura and The Body Shop spread a movement launched in the month of LGBTQIA+ pride
After the launch during the virtual LGBTQIA+ Pride Parade in Sao Paulo, Natura&Co group’s brands take the movement “MoreThanYouSee” to more countries.
)
In favor of diversity and visibility for people from the LGBTQIA+ community, Natura&Co group’s brands (Avon, Natura, and The Body Shop) created the movement MoreThanYouSee.
Its launch happened during the airing of the first virtual LGBTQIA+ Pride Parade in Sao Paulo, in the same date that the actual event, one of the biggest and most famous in the world, would normally take place.
Ad agency Africa is responsible for the communication in partnership with the Natura’s LGBTQIA+ collaborators collective, a group known as “Natura in Colors”. The film that is currently being aired in Argentina, Brazil, Chile, Colombia, Equator, Mexico and Peru is narrated by the singer Liniker, a Brazilian artist who is black and transgender, and she is present next to people with varied profiles and ages, everyone LGBTQIA+, singing a manifesto about the plurality of voices that make the acronym.
Credits
powered by
- Agency Africa/Sao Paulo
- Production Company Moonheist
-
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Africa/Sao Paulo
- Production Company Moonheist
- Chief Creative Officer Sergio Gordilho
- Creative Sophie Schonburg
- Creative Philippe Daijo
- Producer Rodrigo Ferrari
- Producer Tais Olhiara
- Producer Eduardo Machado
- Creative Carolina Velloso
- DP Lucas Rene
- Sound Design Dan Abraham
- Telecine Acauan Pastore
- Editor Dan Abraham
Credits
powered by
- Agency Africa/Sao Paulo
- Production Company Moonheist
- Chief Creative Officer Sergio Gordilho
- Creative Sophie Schonburg
- Creative Philippe Daijo
- Producer Rodrigo Ferrari
- Producer Tais Olhiara
- Producer Eduardo Machado
- Creative Carolina Velloso
- DP Lucas Rene
- Sound Design Dan Abraham
- Telecine Acauan Pastore
- Editor Dan Abraham
“I am much more than LGBTQIA+. I am also everything you applaud in others. I am a nurse, I am an artist, I am a historian, I am an activist, I am the couple that wants to adopt, I am the father, I am the mother, I am the child, I am more. I am from the movement that started with just three letters and opened up to so much more”, says the singer.
Besides the manifesto, the campaign counts on a series of contents for social media such as testimonials of the film’s participants, as well as ways of support and awareness content.
“We are a beauty group that does actions of awareness throughout the year to drive work opportunities, inclusion and visibility for the LGBTQIA+ people. The month of June, however, is an important time for us to reinforce our beliefs and together raise the flag of love and diversity”, says Carlos Pitchu, Natura&Co’s Media, Content and Communications vice-president.
“We live in odd times with plenty of very conflicting opinions. In such moments, it’s important to remember the strength of inclusion and love”, says Sophie Schonburg, Executive Creative Director at Africa. “Things simply cannot go on as they are and the manifesto is important to remember the richness there is in plurality and different forms of being”, she adds.
+ membership
Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.
Learn More
