C41 and Rayban: It's Time To Focus

In a world where people are forced to stay at home, Time has become a powerful ally, allowing everyone to express their most authentic self. 

In this lockdown period, C41 started a project in collaboration with Rayban, aimed at giving voice to artists from all over the world who, in this particular historical moment, can express their talent within the four walls of their home.

It is time to play, it is time to focus, it is time to create, it is time to speak. It is time to express our true selves. This is the motto of the project in which time is the common thread of everything. This creative and stimulating project in- volves numerous artists from all over the world. We contacted numerous designers, graphic designers, photographers, and directors, we went in search of talents able to represent this historical period through Rayban lenses. The contents that will be produced by the talents will animate the social networks of the brand that has allowed those who live on art to continue doing it.

C41 has decided to make eclectic personalities, artists, and musicians protagonists so that they can share their moments of self-expression with us. In this emergency moment the world has stopped, and all the stimuli that surrounded us before have failed. With this project C41 wants to entice young artists to unleash their talent and to exploit this situation in the best possible way and to see it not as a block but as an opportunity.