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One year after the brand campaign Epic Bets, an epic film highlighting the spectacular dimension of the races and the intensity of the bet, the PMU wants to enhance the value of its customers. 

Expertise, sagacity, vision and passion are all the assets that horse bettors possess. The films The Expert and The Instinctive celebrate these talents and once again break the codes with a resolutely cinematographic production.

The Expert

The action takes place on a racetrack. The expert knows everything about the equestrian world, she shows that every detail counts to “make the paper”. Everything is finely calculated and analysed to ensure she wins the bet.

PMU – The Expert

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The Instinctive

The Instinctive prefers to listen to what happens at the points of sale. Always on the lookout for the slightest piece of information, it is ultimately his instinct that prevails to ensure him victory. There is not only one way to win at PMU, but there is only one way to find the right horses: passion.

The 60 seconds film The Expert was broadcasted for the first time on Friday 13th March on TV. The media system will broadcast the two 30″ seconds films until 15 April on TV. The digital campaign will also start on Friday 13th March.

 The print campaign (OOH and DOOH) will start on 23rd March. A print section will also be set up in the regional daily and equestrian press as well as in L’Equipe.

PMU – The Instinctive

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