Burger King offers lawyers a taste test

To introduce its new BK Taste burger, fast-food chain Burger Kind is rolling out its latest campaign in partnership with AlmapBBDO. 

The initiative, directed by Guilherme Petry through Sentimental Filme invites Brazil’s lawyers to issue their impartial opinions on the new item – since there are probably comparisons out there alleging that BK®’s newest sandwich looks like a copy of its competitor’s famous burger.

What most people don’t know, though, is that that sandwich was created to imitate the Whopper! In the early 2000s, BK’s signature burger was such a hit that that other chain had to create a similar item to compete in terms of size and smoky flavour.

The logical conclusion might be that BK is free to “copy the copy” – after all, they’d be copying themselves. But the thing is, the new BK Taste is no copy. It’s flame-grilled like barbecue, can have one, two, or three patties, and it’s cheaper, too.