VML appoints Eric Campbell

VML had announced the appointment of Eric Campbell as CEO of VML North America. 

Based at VML New York, Campbell will oversee VML’s North American offices, aiming to drive growth and foster closer collaboration for the region’s capabilities and offerings. 

Campbell will also continue serving as VML’s Global Chief Client Officer, reporting to Global CEO, Jon Cook. The dual role looks to ensure a unified approach to client service and growth across VML’s North America region and its global network.

In this newly formalised role, Campbell will focus on VML's continued business growth, regional leadership and cross-collaborative operations, and will also work closely with Global President, Mel Edwards, to drive strong connections between North America and VML’s global offices.

“After a strong year in 2024, I’m excited to build on that momentum with our North America teams," said Campbell. "The strength of our leadership, our celebrated creativity and our expansive capabilities in this region are unmatched. I look forward to introducing new innovative offerings, like cutting-edge AI capabilities through WPP Open, to VML and WPP client partners in the year ahead.” 

“Eric’s leadership has been an integral part of VML’s growth through many chapters, and his passion for the agency is truly inspiring."

Campbell has been with VML for more than 25 years, demonstrating his commitment to - and impact on - the organisation. He has driven strategic growth, spearheaded key new business wins, and cultivated strong client relationships. His leadership, says the company, has been instrumental in developing unified capabilities across North America, connecting the agency's offerings, teams and communities. 

“Eric’s leadership has been an integral part of VML’s growth through many chapters, and his passion for the agency is truly inspiring," said Cook. "VML North America generates more than 40% of our global revenue — a figure that is steadily increasing — so establishing a dedicated CEO role for this critical market is a strategic priority. Together, we'll continue to innovate and create meaningful value for clients in North America and across our network.” 

VML North America’s strong performance has seen a series of new business wins including Grand Marnier, Janssen Pharmaceuticals, Kohls, Krispy Kreme, Perrigo, Pizza Hut and TruGreen. The agency is also experiencing rapid business growth in key practices like Health and Commerce; both of which VML projects will continue their momentum through 2025.