Budget Bliss’s pumped-up puttanesca
In a bizarre and sweaty spot for the tinned tomato brand, a ripped roller skater guides us through the process of making the perfect pasta puttanesca.
Credits
View on- Agency Client Direct
- Production Company Giants & Toys
- Director BABYBABY
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Credits
View on- Agency Client Direct
- Production Company Giants & Toys
- Director BABYBABY
- DP Stellan Runge
- Colorist Joakim Rissveds
- Sound Designer Martin Mighetto
Explore full credits, grab hi-res stills and more on shots Vault

Credits
powered by- Agency Client Direct
- Production Company Giants & Toys
- Director BABYBABY
- DP Stellan Runge
- Colorist Joakim Rissveds
- Sound Designer Martin Mighetto
Helmed by Giants & Toys director-duo BABYBABY for Budget Bliss, this saucy spot may quite possibly be the sweatiest, sexiest ad for tinned tomatoes known to date.
At first glance, you could be forgiven for mistaking this film, starring a lithe topless skater boy, for a designer underwear commercial, but listen closely, and it becomes clear that the professional rollerblader is actually guiding us through an expressive interpretation of a Puttanesca pasta recipe.
‘We love pasta almost as much as we love rollerblading and 90s Calvin Klein commercials. So when we say it was a dream job, we mean it’, said the directing duo.