Full-service agency Butler, Shine, Stern and Partners (BSSP) announced the hiring of Crystal Perez, as their new Talent Acquisition Manager. 

In this role, Perez will implement several new Diversity, Equity, and Inclusion initiatives while sourcing talent and managing culture programs.  Based out of Los Angeles, Perez will report to BSSP’s Director of Talent and Experience, Amy Clawson

“Crystal Perez’s vast experience and history of championing diversity in the creative industry will be a wonderful addition to our team as we continue to solidify our DE&I initiatives and new practices this year. Her knowledge and drive to bring diversity to the work she produces is a step in the right direction for both our company culture and business overall, ”said Clawson.

With over 10 years’ experience in the entertainment industry, Crystal Perez joins BSSP from Endemol Shine North America, where she supported the Vice President of Enterprise Inclusion & Social Responsibility as a Senior Coordinator. Prior to that, she worked with the Vice President of Creative Programming at Sony Pictures Entertainment to develop the Diverse Directors Program and Diverse Writers Program. 

Perez has also advocated to advance efforts for diversity and inclusion outside of work. In 2020, she founded e-commerce clothing brand Vybes, which primarily focuses on partnering and collaborating with minority-owned businesses. Perez also participated in the LA Times Diversity, Equity, and Inclusion Leadership Forum as a keynote speaker last Fall. 

“The work that BSSP produces is impactful. I want to be a part of a narrative that is speaking to the masses and telling important stories through creativity and art,” said Perez. “I’m looking forward to incorporating my passion for diverse ways of thinking into the BSSP team and culture, making my contribution to this forward-thinking company with incredibly talented folks.”

Perez’s hire is the latest move highlighting BSSP’s commitment to enriching their Diversity, Equity & Inclusion initiatives. Over the last year, BSSP has introduced new recruiting practices and employee development initiatives, and has started working with more diverse suppliers. The agency has also made strides to be a part of larger industry changes, participating in mentorship and sponsorship programs such as THE ONE SCHOOL and the 4A’s MAIP program. Agency leaders also joined the 4A’s Diversity Congress last year and are continuing to work with this group on ongoing initiatives.