British Arrows Winners Announced

The winners of the British Arrows Awards 2015 were announced on Wednesday night (25th March) in front of a 1200 strong audience at a ceremony held at Battersea Evolution in London.

The awards celebrate the most excellent television, online, outdoor and cinema commercials and campaigns made by British advertising agencies and production companies.

In total, 18 gold and 26 silver awards were given out on the night as well as a number of Special Awards, designed by British Arrows board member James Hilton of Atelier Strange and jewellery designer Carol Wiseman, which were presented to the Agency, Production Company and Commercial of the Year.

The Agency of the Year Award sponsored by IMD was presented to AMVBBDO, whilst Blink picked up the Production Company of the Year Award sponsored by Panalux.

Honda Civic Type R’s ‘The Other Side’ picked up the Commercial of the Year Award (above) sponsored by Thinkbox, marking the first time an interactive film has ever won the award. ‘The Other Side’ also picked up Golds in both Best Over 90 Second Web-Based Film and Interactive Web-Based Commercial categories. Jury President Daniel Bergmann comments; “The Internet is becoming the leading medium, entertainment and technology are merging with advertising. This year, British Arrows have recognised and incorporated this shift.”

Guido Rosales, Europe Group Integrated Marketing Director for Coca Cola adds; “Our challenge as marketers is how we’re going to develop content that can live across screens in an organic way. They need to be outstanding on big screens, social networks, mobile and so on. The content on YouTube needs to have a huge impact in the first five seconds and that content has to then live on the big screen and be compelling on that screen too.”

The British Arrows 2015 Chairman’s Award sponsored by MPC was presented to Blink Director Dougal Wilson.  British Arrows Chairman, Robert Campbell comments; “You only have to look at Dougal’s incredible body of work to understand why we honoured him at this year’s awards.  His work is iconic and a great representation of the talent Britain has to offer.” John Lewis were presented with the Advertiser of Excellence Award.

2015 also marks the inaugural year for the Carbon Award, awarded to exceptional work. The first ever Carbon Award was presented to The Lego Movie, with Roy Button, OBE, Senior Vice President and Managing Director of Warner Brothers, making an appearance to collect the award.

SourceEcreative members can see all of the winners, with full credits, here.


(Agency of the Year - AMVBBDO)

COMMERCIAL OF THE YEAR
Awarded to Honda : Civic Type R : ‘The Other Side’  Made for Wieden+Kennedy
by Somesuch & Stinkdigital, directed by Daniel Wolfe

ADVERTISING AGENCY OF THE YEAR
Awarded to AMVBBDO

PRODUCTION COMPANY OF THE YEAR
Awarded to Blink

CARBON AWARD
Awarded to ‘The Lego Movie’

CHAIRMAN’S AWARD
Presented to Dougal Wilson

ADVERTISER OF EXCELLENCE AWARD
Presented to John Lewis


(Production Company of the Year - Blink)

GOLD

BEST 60 - 90 SECOND CINEMA COMMERCIAL
Lurpak : Cook’s Range : ‘Adventure Awaits’ : Made for Wieden+Kennedy by Blink, directed by Dougal Wilson

BEST NEW CREATIVE TEAM
Mankind : ‘#ViolenceIsViolence’ Andrew Bevan, Chloe Pope & Jessica Morris : Made for Dare by Dark Energy, directed by David Stoddart

BEST OVER 30 & UP TO 60 SECOND TV COMMERCIAL
Ikea : ‘Beds’ : Made for Mother by MJZ, directed by Juan Cabral

BEST OVER 30 & UP TO 60 SECOND TV COMMERCIAL
Lurpak : Cook’s Range : ‘Adventure Awaits’ : Made for Wieden+Kennedy by Blink, directed by Dougal Wilson

BEST OVER 60 & UP TO 90 SECOND TV COMMERCIAL
Ikea : ‘Beds’ : Made for Mother by MJZ, directed by Juan Cabral

BEST OVER 90 SECOND TV COMMERCIAL USING PAID-FOR MEDIA
John Lewis Partnership : Christmas : ‘Monty’s Christmas’ : Made for adam&eveDDB by Blink, directed by Dougal Wilson

BEST OVER 90 SECOND WEB-BASED FILM
Dawn of the Planet of the Apes : ‘The Gun’ : Made for 20th Century Fox, Vice / Motherboard made by Pulse Films, directed by thirtytwo

BEST OVER 90 SECOND WEB-BASED FILM
Honda : Civic Type R :  ‘The Other Side’ : Made for Wieden+Kennedy by Somesuch & Stinkdigital, directed by Daniel Wolfe

CANNED, FROZEN, DRIED FOOD & FOOD RELATED PRODUCTS
Mars Food : Uncle Ben’s : ‘Ben’s Beginners’ : Made for AMVBBDO by Fat Lemon, directed by Chris Faith


(Carbon Arrow - 'The Lego Movie')

CHARITY
The Pilion Trust : Youth Homelessness Charity : ‘Fuck the Poor’ : Made for Publicis by Supergoober, directed by Jonathan Pearson

DAIRY PRODUCTS
Lurpak : Cook’s Range : ‘Adventure Awaits’ : Made for Wieden+Kennedy by Blink, directed by Dougal Wilson

DIRECT RESPONSE
The Pilion Trust : Youth Homelessness Charity : ‘Fuck the Poor’ : Made for Publicis by Supergoober, directed by Jonathan Pearson

INTERACTIVE WEB-BASED COMMERCIAL
Honda : Civic Type R :  ‘The Other Side’ : Made for Wieden+Kennedy by Somesuch & Stinkdigital, directed by Daniel Wolfe

NEWSPAPERS, MAGAZINES & MUSIC
News UK : The Sunday Times : ‘Icons’ : Made for Grey London by Academy Films, directed by Us

RETAIL
Ikea : ‘Beds’ : Made for Mother by MJZ, directed by Juan Cabral

RETAIL
John Lewis Partnership : Christmas : ‘Monty’s Christmas’ : Made for adam&eveDDB by Blink, directed by Dougal Wilson

SPORTSWEAR & SPORTING GOODS
Nike Football : Football Apparel : ‘The Last Game’ : Made for Wieden+Kennedy Portland by Passion Pictures, directed by Jon Saunders

WEB-BASED SERIES
News UK : Unquiet Film Series - The Times and The Sunday Times : Made for Grey London by Betsy Works, directed by Will Clark, Phil Lind & Liz Unna


(Chairman's Award - Dougal Wilson (Right) )

SILVER

BEST 20 SECOND TV COMMERCIAL
M&S : ‘Getting Dressed By Myself’ : Made for RKCR/Y&R by Academy Films, directed by Si&Ad

BEST 30 SECOND TV COMMERCIAL
Dixons : Curry’s PC World : ‘Begonias’ : Made for AMVBBDO by Outsider, directed by James Rouse

BEST 60 - 90 SECOND CINEMA COMMERCIAL
Sport England : ‘This Girl Can’ : Made for FCB Inferno by Somesuch, directed by Kim Gehrig

BEST INTEGRATED
Royal British Legion : ‘Every Man Remembered’ : Made by RKCR/Y&R

BEST INTEGRATED
World Animal Protection : Animal Entertainment is Animal Abuse : ‘Before they Book’ : Made by BBH

BEST INTEGRATED
John Lewis Partnership : Christmas ‘Monty’s Christmas’ : Made by adam&eveDDB

BEST OVER 30 - 60 SECOND TV COMMERCIAL
News UK : The Sunday Times : ‘Icons’ : Made for Grey London by Academy Films, directed by Us

BEST OVER 60 - 90 SECOND TV COMMERCIAL
Sport England : ‘This Girl Can’ : Made for FCB Inferno by Somesuch, directed by Kim Gehrig

BEST OVER 60 & UP TO 90 SECOND TV COMMERCIAL
The Guardian and The Observer : ‘What a Weekend’ : Made for BBH by HLA, directed by Simon Ratigan

BEST OVER 90 SECOND TV COMMERCIAL USING PAID-FOR MEDIA
Nike Football : Football Apparel : ‘The Last Game’ : Made for Wieden+Kennedy Portland by Passion Pictures, directed by Jon Saunders

BEST OVER 90 SECOND TV COMMERCIAL USING PAID-FOR MEDIA
Sainsbury’s Supermarket : ‘1914’ : Made for AMVBBDO by Rattling Stick, directed by Ringan Ledwidge

BEST OVER 90 SECOND WEB-BASED FILM
News UK : Unquiet Film Series - The Times and The Sunday Times : ‘Bringing The World To Britain’ : Made for Grey London by Betsy Works, directed by Liz Unna


(Advertiser of Excellence - John Lewis)

CHARITY
Kids Company : ‘See the Child ’ : Made for AMVBBDO by Gorgeous, directed by Chris Palmer

CHARITY
Mankind : ‘#ViolenceIsViolence’ : Made for Dare by Dark Energy, directed by David Stoddart

DIRECT RESPONSE
Kids Company : ‘See the Child ’ : Made for AMVBBDO by Gorgeous, directed by Chris Palmer

FASHION
Mulberry : ‘#WinChristmas’ : Made for adam&eveDDB by Rattling Stick, directed by Andy McLeod

FINANCIAL
Money Supermarket : ‘Bootylicious’ : Made for Mother by Sonny London, directed by Fredrik Bond

HOUSEHOLD SOAPS, DETERGENTS & TOILETRIES
Oral B : Toothpaste : ‘Merry Beeping Christmas’ : Made for Publicis by Tantrum, directed by Stephen Pipe

HOUSEHOLD SOAPS, DETERGENTS & TOILETRIES
Unilever : Lynx : ‘Soulmates’ : Made for BBH by Biscuit Filmworks, directed by Tim Godsall

HOUSEHOLD SOAPS, DETERGENTS & TOILETRIES
Unilever : Lynx Peace : ‘Call to Arms’ : Made for BBH by MJZ, directed by Rupert Sanders

NEWSPAPERS, MAGAZINES & MUSIC
News UK : Unquiet Film Series - The Times and The Sunday Times : ‘Bearing Witness’ : Made for Grey London by Betsy Works, directed by Phil Lind

PUBLIC SERVICE ADVERTISING
Department for Transport : Think : ‘Celebration’ : Made for AMVBBDO by Rogue, directed by Mark Zibert

PUBLIC SERVICE ADVERTISING
Sport England : ‘This Girl Can’ : Made for FCB Inferno by Somesuch, directed by Kim Gehrig

PUBLIC SERVICE ADVERTISING
The Pilion Trust : Youth Homelessness Charity : ‘Fuck the Poor’ : Made for Publicis by Supergoober, directed by Jonathan Pearson

RETAIL
Sainsbury’s Supermarket : ‘1914’ : Made for AMVBBDO by Rattling Stick, directed by Ringan Ledwidge

UK TV SERIES
Dixons : Curry’s PC World : ‘Begonias; Penguins; Pride & Sensibility’ : Made for AMVBBDO by Outsider, directed by James Rouse


(Interactive Award - W+K and Somesuch&co)

BRONZE

ALCOHOLIC DRINKS
Pernod Ricard : Kahlúa ‘The White Russian’ : Made for Lucky Generals by Stink, directed by Ivan Zacharias

BEST 30 SECOND TV COMMERCIAL
Volkswagen : You Get What You Pay For : ‘Parachute’ : Made for adam&eveDDB by Outsider, directed by James Rouse

BEST 60 - 90 SECOND CINEMA COMMERCIAL
Department for Transport : Think : ‘Celebration’ : Made for AMVBBDO by Rogue, directed by Mark Zibert

BEST 60 - 90 SECOND CINEMA COMMERCIAL
The Guardian and The Observer : ‘What a Weekend’ : Made for BBH by HLA, directed by Simon Ratigan

BEST NEW CREATIVE TEAM
News UK : The Sun World Cup ‘Do Us Proud’ : Rob Greaves & Sam Daly : Made for Grey London by Rattling Stick, directed by Ed Morris

BEST OVER 30 - 60 SECOND TV COMMERCIAL
Department for Transport : Think ‘Celebration’ : Made for AMVBBDO by Rogue, directed by Mark Zibert

BEST OVER 30 & UP TO 60 SECOND TV COMMERCIAL
Money Supermarket : ‘Bootylicious’ : Made for Mother by Sonny London, directed by Fredrik Bond

BEST OVER 60 & UP TO 90 SECOND TV COMMERCIAL
Unilever : Lynx ‘Soulmates’ : Made for BBH by Biscuit Filmworks, directed by Tim Godsall

BEST OVER 90 SECOND CINEMA COMMERCIAL
Mulberry : ‘Win Christmas’ : Made for adam&eveDDB by Rattling Stick, directed by Andy McLeod

BEST OVER 90 SECOND CINEMA COMMERCIAL
Sainsbury’s Supermarket : ‘1914’ : Made for AMVBBDO by Rattling Stick, directed by Ringan Ledwidge

BEST OVER 90 SECOND WEB-BASED FILM
News UK : Unquiet Film Series - The Times and The Sunday Times : ‘The Art Of Satire’ : Made for Grey London by Betsy Works, directed by Liz Unna

BEST OVER 90 SECOND WEB-BASED FILM
Pernod Ricard : Kahlúa ‘The White Russian’ : Made for Lucky Generals by Stink, directed by Ivan Zacharias



FASHION
COS : 2014 Autumn/Winter collection : ‘The Sound of COS’ : Made for Fantastic Man by Blinkink, directed by Lernert & Sander

FASHION
M&S : ‘Getting Dressed By Myself’ : Made for RKCR/Y&R by Academy Films, directed by Si&Ad

NEWSPAPERS, MAGAZINES & MUSIC
The Guardian and The Observer : ‘What a Weekend’ : Made for BBH by HLA, directed by Simon Ratigan

OUT-OF-HOME MOVING ADVERTISING
Pepsico : Pepsi Max : ‘Unbelievable Bus Shelter’ : Made for AMVBBDO by Grand Visual, directed by Roy McKellar

PUBLIC SERVICE ADVERTISING
Mankind : ‘#ViolenceIsViolence’ : Made for Dare by Dark Energy, directed by David Stoddart

RETAIL
Ikea : ‘T-Shirts’ : Made for Mother by Blink, directed by Dougal Wilson

TELECOMMUNICATIONS SERVICES (NETWORKS) & PRODUCTS
Hutchison 3G : Three Mobile : ‘Sing It Kitty’ : Made for Wieden+Kennedy by Partizan, directed by Traktor

THE JOHN WEBSTER AWARD FOR BEST 30 SECOND TV COMMERCIAL
Volkswagen : UP! : ‘Laser Eye’ : Made for adam&eveDDB by Outsider, directed by James Rouse

TV & RADIO STATION PROMOTIONS
BBC : BBC Music : ‘God Only Knows’ : Made for Karmarama by RED BEE MEDIA, directed by Francois Rousselet

TV & RADIO STATION PROMOTIONS
Netflix : ‘Superfan’ : Made for Ignition Creative by Smuggler, directed by Randy Krallman

UK TV SERIES
Volkswagen : You Get What You Pay For : ‘Parachute; Rope; Laser Eye’ : Made for adam&eveDDB by Outsider, directed by James Rouse

VEHICLES & AUTOMOTIVE PRODUCTS
Volkswagen : UP! : ‘Laser Eye’ : Made for adam&eveDDB by Outsider, directed by James Rouse