Brexit Remainers channel Fyre Festival in new campaign for People's Vote

Brexit; six letters which have haunted the UK over the last three years and, depending on which side of the argument you're on, could continue to haunt the UK for many years to come.

As London gets ready for the #PutItToThePeople March on Saturday, Our Future Our Choice, a youth organisation campaigning for a People's Vote, have produced a film that comically compares Brexit to the infamous Fyre Festival.

The film, which is running on social and is targeting younger generations in the hope of encouraging them to partake in the march, parodies the much shared original trailer for the ill-fated luxury music festival, and channels the vision of Brexit as imagined by the likes of Nigel Farage and Boris Johnson. 

It rides on the back of Fyre documentaries on Netflix and Hulu which have made the Fyre Festival one of the most talked about cultural happenings of 2019.  

Our Future Our Choice are a group of young activists campaigning with young people for a final vote on Brexit, and supporters of the People’s Vote campaign. The work was commissioned by People's Vote Director of Marketing, Sarah Baumann, and was written by Creative Advisor to the organisation, Daniel Fisher, alongside Lloyd Daniel. It was produced by Odelay Films, who turned it around over the weekend using stock footage.

"The younger generations are the ones who are going to be most affected by Brexit but with so much noise around it, we needed to find a fresh way of engaging them," said Fisher. "Fyre is not only this year's cultural talking point, it's also synonymous with overhyped disasters, so it felt like the perfect subject to play with." 

"With Fyre Festival being on everyone's lips this year, it felt like the right metaphor to use, and with just nine days to go, it couldn't be stronger," said Baumann. "Hopefully this will encourage the younger generations, whose very futures are at stake, to join in on Saturday."

The march starts at Park Lane at 12pm and for more information on the event, visit here.