Brewdog's planet-pleasing tipple
In a verbose rundown of the gamut of folk who enjoy a bevvy, Droga5 and Biscuit Filmworks' Jeff Low create laughs through witty copywriting and cheeky moments.
)
Credits
powered by
- Agency Droga5/London
- Production Company Biscuit Filmworks/UK
- Director Jeff Low
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Droga5/London
- Production Company Biscuit Filmworks/UK
- Director Jeff Low
- Post Production Electric Theatre Collective
- Colorist Simone Grattarola
- Sound No.8
- Music Supervisor Run! Get Music!
- Talent Julian Barratt
- Producer Kwok Yau
- Executive Producer Hanna Bayatti
- Managing Director Rupert Reynolds-MacLean
- Production Manager Adam Oyejobi
- DP Matthew Emvin Taylor
- Production Designer David Hamilton / (Production Deisgner)
- Line Producer Michelle O'Brien
- Editor Saam Hodivala
- VFX Lead Hani Al Yousif
- VFX Producer Holly Treacy
- Grade Producer Sian Jenkins
- Sound Design & Mix Sam Robson
- Sound Producer Karen Noden
- Chief Creative Officer David Kolbusz
- Creative Ash Hamilton
- Creative Sara Sutherland
- Designer Stephanie McArdle
- Animnation Connor Campbell
- Strategy Director Achim Schauerte
- HP Chris Watling
Credits
powered by
- Agency Droga5/London
- Production Company Biscuit Filmworks/UK
- Director Jeff Low
- Post Production Electric Theatre Collective
- Colorist Simone Grattarola
- Sound No.8
- Music Supervisor Run! Get Music!
- Talent Julian Barratt
- Producer Kwok Yau
- Executive Producer Hanna Bayatti
- Managing Director Rupert Reynolds-MacLean
- Production Manager Adam Oyejobi
- DP Matthew Emvin Taylor
- Production Designer David Hamilton / (Production Deisgner)
- Line Producer Michelle O'Brien
- Editor Saam Hodivala
- VFX Lead Hani Al Yousif
- VFX Producer Holly Treacy
- Grade Producer Sian Jenkins
- Sound Design & Mix Sam Robson
- Sound Producer Karen Noden
- Chief Creative Officer David Kolbusz
- Creative Ash Hamilton
- Creative Sara Sutherland
- Designer Stephanie McArdle
- Animnation Connor Campbell
- Strategy Director Achim Schauerte
- HP Chris Watling
It's all well and good to have boozy beer-swillers like your beverage, but how's about a pint that the entire PLANET likes?
Taking in the punks, hazy janes and dead ponies who love (or not) a gulp of Brewdog, Droga5 and Biscuit Filmworks' Jeff Low have created a wonderfully witty montage of misfits, eschewing (but still showing) the laughing hipsters and clichéd father-son moments we'd normally expect, with smart copywriting narrated by king-of-the-droll Julian Barratt.
As well as providing a laugh, the breadth of people featured in The Planet's Favourite Beer also reinforces the central message of the spot: that BrewDog is the world’s first carbon-negative brewery, offsetting double its entire carbon footprint through tree planting initiatives around the world.
“When you run a carbon-negative brewery," comments David Kolbusz, Chief Creative Officer at Droga5 London, "it isn’t just the beer drinkers who benefit. It’s everyone on earth. This reductive equation became the starting point for a campaign we’re enormously proud of. We went about listing everyone we thought would see an upside from BrewDog’s environmental efforts. Our original cut was five hours long”.
