Brand New School announces partnership with brut

BRUT was founded by visionary director Martin Allais as an experimental incubator for innovative ideas and techniques. He is also a distinguished multidisciplinary artist of Latinx heritage who brings a wealth of creative experience to the partnership. His portfolio spans commercials for global brands like Oreo, Facebook, Samsung, and Dr. Pepper, earning accolades including Cannes Lions awards for his work on the Samsung Holiday campaign. Recently, Allais’ animated VR experience capturing New York City’s punk scene in the 70s, narrated by Rosario Dawson, premiered at the Sundance Film Festival, received special mention at the Annecy International Animation Film Festival and won the grand prix at the Festival du Nouveau Cinéma.

Brand New School lives to be original. For the past two decades they have been building a playground for the creation of original work. A place where a diverse collective of artists, thinkers and makers can express themselves, be bold, and experiment freely. A place where brands come to be authentic, challenge conformity and stand out from the crowd. They are not simply a design studio, production company, or visual effects house. They are a modern creative company. BNS strategize, ideate, design, create, and make. BNS go wherever our pursuit of originality takes them. Regardless of discipline, what connects everything they do is their mission to help brands create authentic connections with people. To be original requires a new school of thought.