BOL crafts new spot for La Mer
Two souls collide for the first time, like the Atlantic meeting the Indian Ocean.
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Two souls collide for the first time, like the Atlantic meeting the Indian Ocean.
Love at first sight is a transformative force that leads you on an exciting journey of endless possibilities. La Mer celebrates love as a melting adventure for Chinese Valentine's Day, starting with a voyage from Cape Town where these two oceans converge.
Angela McKay's pictorial artwork defines the visual style of the entire campaign, spanning from the special edition packaging to the animation style frames. Under Device's direction, watercolour strokes seamlessly merge into fluid motion, capturing the essence of a timeless love story.
Style-wise, BOL went for a realistic approach with the characters, birds, and environment, while keeping things flexible for smooth transitions between actions and scenes. And to deliver that exotic vibe, we played with a vibrant color palette that really grabs your attention.
Credits
powered by
- Agency Resn/Wellington
- Production Company BOL
- Director Guille Comin
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Credits
powered by
- Agency Resn/Wellington
- Production Company BOL
- Director Guille Comin
- Animation Device Studio
- Executive Producer/Co-Founder Ibran Trassierra
- Head of Production Victoria Ventura
- Senior Producer Aliz Romlaki
- Art Director Eudald Salarich
- Animator Daniel Duche
- Animator Guadalupe Vyleta
- Sound Designer Facundo Capece
Credits
powered by
- Agency Resn/Wellington
- Production Company BOL
- Director Guille Comin
- Animation Device Studio
- Executive Producer/Co-Founder Ibran Trassierra
- Head of Production Victoria Ventura
- Senior Producer Aliz Romlaki
- Art Director Eudald Salarich
- Animator Daniel Duche
- Animator Guadalupe Vyleta
- Sound Designer Facundo Capece
Bringing McKay's watercolour artwork to life through animation was no small feat. Challenging both technically, in terms of our tight production schedule, and in facing a difficult clean-up phase. How did we pull it off? By diving deep into research, we cracked the code to translate her analog style into a digital format. Plus, we had a seasoned team skilled not just in animation, but also in illustration, bringing extra sensitivity to both the art and its textures, as well as the movements of every element.
For the musical part, the client had a clear vision for the direction of the sound. We combined a meditative, relaxed tone with occasional changes in speed and volume. A mix of strings, keys, and other acoustic instruments was used to evoke feelings of adventure and love.
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