Bol.com's bold Sinterklaas spot
In an expectation-smashing festive commercial for the Dutch online store, CZAR Amsterdam director Willem Gerritsen aims for both heartstrings and funny-bones.
Credits
powered by- Agency Dept/Amsterdam
- Production Company CZAR Amsterdam
- Director Willem Gerritsen
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Credits
powered by- Agency Dept/Amsterdam
- Production Company CZAR Amsterdam
- Director Willem Gerritsen
- VFX The Compound
- Sound Earforce
- Creative Nils Taildeman
- Concept Ramin Bahari
- Creative Thomas Reinhold
- Executive Producer Willem Bos
- Producer Frank Coenen
- Art Director Danielle Schilling
- Editor Teun Rietveld
- Music Video Amp.Amsterdam
![](https://d17mj1ha1c2g57.cloudfront.net/v1/CuvKdXlG65Aj5lMOMv8G-tNQ8lo/1024x576%23/80/shotsmag/production/clips/3c65b637-21d5-40a9-93ab-6e17d94200e0/bol-hero.jpg?v=1&quality=80&format=jpeg)
Credits
powered by- Agency Dept/Amsterdam
- Production Company CZAR Amsterdam
- Director Willem Gerritsen
- VFX The Compound
- Sound Earforce
- Creative Nils Taildeman
- Concept Ramin Bahari
- Creative Thomas Reinhold
- Executive Producer Willem Bos
- Producer Frank Coenen
- Art Director Danielle Schilling
- Editor Teun Rietveld
- Music Video Amp.Amsterdam
When brands try to 'do a John Lewis' for their festive spots - tell a succinct, emotive tale with plinky-plonky cover versions and pitch-perfect art direction and construction - they largely look like unfortunate wannabes.
However, as is the case with this hilarious spot from CZAR Amsterdam director Willem Gerritsen for Dutch online store Bol.com, a formula that's well-loved and recognised is ripe for a delicious bit of parody.
Essentially promoting Bol.com's Wish-List-Poster, which helps children tell Sinterklaas what they most want as a gift, the film follows a young boy whose wish for a doll is not met by the presentation of a football, until he takes a tip from Castaway and makes the ball his new best bud.
Charming and engaging, and with a payoff that we were desperately hoping for but not expecting, this sweet, gender-shunning concept from Dept Agency is an early subversive Christmas present.