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BITE Collective signs director Alex Grima
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BITE Collective announce the signing of a director recognised for his refined approach to food and drink filmmaking.
BITE Collective announce the signing of Alex Grima, a director recognised for his refined approach to food and drink filmmaking.
Driven by a passion for visual storytelling from an early age, Grima first explored music, drawing, and photography before specialising in filming food, a discipline where aesthetics, texture, and motion mix. Today, he directs high-end commercial films for the food and drinks sector, creating visually immersive work designed to capture attention and elevate products with elegance and precision.
Grima collaborates with leading brands and agencies to produce impactful, visually driven campaigns for brands such as Stella Artois, Lays, Lindt. His practice combines motion control, high-speed cinematography, and custom-built systems to reveal textures, materials, and gestures with a natural yet meticulously crafted finish.
Beyond his commercial work, Grima has built a global online community across all platforms. His behind-the-scenes content, offering insight into the craft and technical processes behind his films, has generated tens of millions of views and further established him as a distinctive voice in contemporary food filmmaking.
With this signing, BITE Collective expands its roster with a director whose work blends technical innovation, sensory storytelling, and elevated visual craft.
Grima says of the signing; “Joining BITE Collective feels like the perfect next chapter. I've spent years perfecting the art of food cinematography, from Phantom slow-mo to macro details that make you hungry. BITE understands that level of craft. Let's make some beautiful work together.”
Dom Seymour, Founder & EP of BITE Collective says; “I’ve been excited to watch Alex grow, not only his own unique visual style and persona, but also his vast army of followers on TikTok and Instagram (650k and counting!) and am thrilled to have Alex join the BITE family and can’t wait to see what we can create together.
