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På(fyll) – Imagine A World Where Detergent Doesn’t Come In Plastic Containers

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Thomas Edison once said that "vision without execution is hallucination", meaning that an idea is only really viable if there's a way to achieve it.

Well someone probably should have told that to the cheeky genies at the heart of På(fyll)'s playful film Imagine A World Where Detergent Doesn’t Come In Plastic Containers, in which the titular fantasy comes to striking life... with a somewhat slippery conclusion.

Playing on the genuinely sensible concept of regular refills, agency Anorak and Bacon director Bine Bach take a stylishly silly route, seeing poor punters frozen in a moment of hesitation before hitting the deck.

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